Supreme Reports Record Year Driven by Vape Sales and SlimFast Acquisition
Supreme Hits Record Year with Vape Sales and SlimFast

Supreme Achieves Record Financial Performance

Consumer goods group Supreme has announced that its financial results for the past year are set to surpass expectations, driven by robust vape sales and the strategic acquisition of SlimFast. In a trading update released to the stock market, the Trafford Park-based company revealed that the 12 months ending March 31 will post record figures, attributing this success to significant growth in its vaping category and positive impacts from recent acquisitions and new product launches.

Financial Highlights and Market Resilience

Supreme expects to report a 15% increase in revenues, reaching £265 million, with adjusted EBITDA of approximately £40.6 million, consistent with the previous year's £40.5 million. These results are described as significantly ahead of market consensus expectations, highlighting the company's strong performance in a competitive landscape. Despite the UK disposable vape ban implemented on June 1, 2025, Supreme's vape sales are projected to be more than 10% higher than the prior year, demonstrating ongoing market resilience and adaptability.

Strategic Acquisitions and Investments

The acquisition of SlimFast UK and Ireland, valued at a total of £20.1 million, has played a crucial role in bolstering Supreme's Drinks & Wellness business. This move has contributed to the group's overall growth, alongside investments in manufacturing capabilities. Supreme has invested £12.4 million in acquisitions and £5 million in its manufacturing sites, including a new 40,000 square foot dedicated wellness facility. These investments are aimed at strengthening operational capacity and positioning the category for long-term growth.

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Future Outlook and Brand Portfolio

Supreme remains net-cash positive, even after these substantial investments, indicating a healthy financial position. The company's statement emphasized that the Drinks & Wellness category is further supported by the new manufacturing facilities, which are expected to drive future expansion. Other notable brands under Supreme's portfolio include Typhoo Tea and Perfectly Clear, contributing to its diverse consumer goods offerings. This record year underscores Supreme's ability to navigate market challenges and capitalize on growth opportunities in the retail and consumer sectors.

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