Infinium Group Secures Major Investment for National Holiday Park WiFi Expansion
Preston-based technology firm Infinium Group has announced a significant seven-figure investment from North West fund manager River Capital, marking a pivotal moment in its plans for nationwide growth. The Lancashire business, which specialises in providing WiFi and IT solutions to holiday parks and leisure venues, will use the funding to scale up its innovative EDGE platform and accelerate its expansion across the United Kingdom.
A Fundamental Evolution in Business Strategy
Founded in 2002 by CEO Peter Miles and CTO Dan Massey, Infinium has built a solid reputation over more than two decades for designing, installing, and operating robust WiFi networks specifically tailored for holiday home and lodge parks. The investment from River Capital will support the national rollout of Infinium EDGE, which the company describes as a fundamental evolution of its established business model.
The EDGE platform represents a transformative approach, enabling park operators to deliver high-quality WiFi services directly to individual lodges and cabins. This system is particularly advantageous for small and mid-size operators, as it allows them to offer enterprise-grade WiFi infrastructure without the burden of capital-intensive installations. Infinium emphasises that this provides robust, future-proof connectivity, addressing a clear gap in the market.
Substantial Market Opportunity Across the UK
Infinium identifies a substantial opportunity to capture new business within the UK's extensive holiday park sector. The company notes that there are approximately 5,000 holiday and lodge parks across the country, encompassing around 438,000 pitches. This vast network presents a fertile ground for the adoption of the EDGE solution, positioning Infinium to serve a broader segment of operators seeking reliable digital connectivity for their guests.
The investment package from River Capital is structured as a combination of equity funding from its North West Equity Fund and mezzanine debt from the newly established River Capital Mezzanine Fund. This strategic financial backing will also bring new expertise to Infinium's board, with Andrew Peters, former chief executive of Telefonica UK, joining as chair, and leisure sector finance specialist Mark Evans taking a board position.
Confidence from Investors and Industry Experts
Mark Borzomato, CEO of River Capital, expressed strong confidence in Infinium's prospects, stating: "Infinium is exactly the type of established, sector-specialist business we seek to support. Under the direction of Peter and Dan, the company has built a solid reputation over more than two decades, demonstrating deep technical expertise and strong customer relationships in a niche market – customer feedback as part of our commercial due diligence was exceptional. The EDGE solution addresses a clear market opportunity and positions Infinium to capture growth across a broader segment of holiday park operators."
John Gray, investment director for the River Capital Mezzanine Fund, highlighted the complementary nature of the funding, noting: "This investment demonstrates the complementary nature of River Capital’s debt and equity suite of products. We view the core business as a solid foundation, with the EDGE opportunity representing a highly attractive growth driver—an outlook supported by due diligence confirming strong market appetite and a highly capable management team."
The transaction was advised by Paul Billingham and Greg Rawsthorne of Knight Corporate Finance, who also provided commercial due diligence support. Legal and financial due diligence involved multiple firms, including Weightmans, Glenville Walker, MHA, Quinn Partnership, and Napthens, ensuring a thorough and robust investment process.
