BrewDog Launches Formal Sale Process After Five Consecutive Years of Losses
BrewDog, the renowned Scottish brewery, has officially initiated a formal sale process in the wake of five consecutive years of financial losses. The company has appointed restructuring specialists AlixPartners to oversee a structured and competitive evaluation of potential bidders, with initial offers already being assessed against a set deadline.
Recent Closures and Strategic Decisions
This development follows significant operational changes earlier in the year. In January, BrewDog announced it would cease spirits production at its Aberdeenshire distillery, halting brands such as Lonewolf Gin and Abstrakt Vodka over the coming months. The brewery, famous for Punk IPA and Elvis Juice, described this as a difficult decision, though it will continue selling its cocktail line. The impact on jobs remains unspecified.
Additionally, in July 2025, the business closed 10 of its bars across the UK, citing a challenging economic climate and sustained macro headwinds. A company statement emphasized a focus on long-term strength and sustainability, with 2025 marked by cost-cutting and efficiency measures.
Focus on Long-Term Sustainability
BrewDog has framed the sale process as a deliberate step to secure the brand's future. Our breweries, bars, and venues continue to operate as normal, the company assured, while declining to comment on further speculation. The appointment of AlixPartners aims to attract substantial investment interest, though no final decisions have been made.
The move underscores the broader pressures facing businesses in the current economic landscape, with BrewDog seeking to stabilize its operations after years of financial strain.
