OVO Energy Revives Beyond Loyalty Scheme Amid Customer Financial Losses
OVO Energy has announced the return of its OVO Beyond loyalty programme, a move that comes as new data highlights significant financial setbacks for customers. According to recent findings, the average adult lost more than £640 in the past year alone due to delays or misunderstandings in key financial decisions.
Details of the OVO Beyond Programme
OVO Beyond is described as a dedicated rewards initiative aimed at making energy cheaper, greener, and simpler for consumers. The programme allows participants to accumulate long-term rewards and access immediate discounts through a variety of standout offers.
Key features of the scheme include:
- A grand prize draw where one lucky customer can win 1 million Tesco Clubcard points, valued at £10,000 at Tesco or up to £20,000 with over 100 Clubcard Reward Partners. Entries for this draw close on 20 April.
- Monthly opportunities for five customers enrolled in Power Move to win up to a year of free energy by shifting their power usage to greener times of day.
- Exclusive discounts of up to 40% with partner brands such as Oddbox, grüum, tado, and Omio, along with a free annual boiler service.
- Rewards for sustainable choices, including up to five free solar panels, up to 2,400 free electric vehicle miles for those switching to an EV, and up to a year of free heating credit when purchasing a heat pump.
- Access to exclusive tickets for events at venues like the OVO Hydro, The O2 arena, and Co-op Live through OVO Live, plus regular giveaways available only to Beyond members.
Company Statement and Broader Context
George Penman, Director of Propositions at OVO, emphasized the company's commitment to supporting customers during these challenging times. He stated, "At OVO, we are committed to making energy cheaper, greener, and simpler. We know that a little extra support can go a long way, and through OVO Beyond, we’re helping our customers feel more confident and in control of their energy usage. By rewarding customers for greener choices, we’re making it easier than ever to bank savings and rewards, while supporting a more sustainable future."
The relaunch of OVO Beyond occurs against the backdrop of an ongoing energy crisis, exacerbated by geopolitical tensions such as the war in the Gulf. This initiative is positioned as a strategic response to help mitigate financial pressures on households while promoting environmentally friendly practices.
Overall, OVO Energy's move aims to address both immediate consumer needs and long-term sustainability goals, offering a multifaceted approach to energy management and savings.
