Asda is making a significant change to its alcohol aisles, becoming the first UK supermarket to sell Aperol Spritz cans. The retailer, which competes with Tesco, Morrisons, Sainsbury's, Lidl and Aldi, is offering the popular cocktail in a convenient ready-to-drink format for just £2.25 per 250ml can.
A Summer Innovation
The launch is perfectly timed for the warmer months, coinciding with the start of summer evenings and bank holiday weekends. Asda says it is "seriously serving up summer" by making the iconic Aperol Spritz available in cans, making it easier for customers to enjoy the nation's favourite spritz wherever they are. The cans are available now in stores and online at Asda.com.
The Aperol Phenomenon
Owned by Campari, Aperol with its iconic Aperol Spritz is one of Italy's most famous cocktails and has become a global sensation. It ranks among the world's top-selling cocktails and is instantly recognisable for its bright, orange-red hue. The new 'summer in a can' launch cements Asda's position as a key destination for shoppers looking to enjoy this much-loved apéritif in an accessible format.
More Ways to Enjoy Aperol at Home
In addition to the new cans, Asda also offers the classic Aperol Aperitivo. The Aperol 70cl bottle is currently on rollback for just £10 (was £13.00), and the larger Aperol 1L is priced at £21.14, giving shoppers even more options to enjoy the iconic spritz at home.
Shopper Reaction
Asda shoppers have expressed excitement over the launch. Comments on Asda's Instagram channel (@Asda) include enthusiastic responses such as "need", "no way", "omg absolutely goals" and "for next weekend". The retailer believes its customers are delighted with the change, which makes the popular cocktail more accessible than ever.
