A fresh culinary addition is preparing to launch in Birmingham's iconic Bullring shopping centre, bringing Japanese-inspired street food to the heart of the Midlands. SushiDog, a popular London-based brand, will make its regional debut on Saturday, January 31st, occupying the prime upper level West Mall location previously home to Muffin Break.
Launch Weekend Extravaganza with Exclusive Offers
The restaurant's opening weekend promises exciting incentives for eager customers. The first 100 visitors through the doors on launch day will receive complimentary sushi rolls or bowls absolutely free. For all other customers throughout the remainder of the weekend, SushiDog will be offering their entire food menu at half price, creating an excellent opportunity for Birmingham residents to sample their offerings at reduced rates.
What Exactly is SushiDog?
Despite the name suggesting a fusion of sushi and hot dogs, SushiDog specialises in customisable, quickly-prepared Japanese-inspired dishes. Their signature items include innovative hand-held sushi 'burrito' rolls that have garnered excellent reviews from London customers, alongside fresh salads and traditional poke bowls. The concept focuses on convenient, high-quality food perfect for shoppers seeking a delicious grab-and-go meal option.
Strategic Location and Bullring Expansion Plans
The new restaurant occupies the space that previously housed Muffin Break for over a decade before its permanent closure last year. Situated on the upper level of the West Mall directly opposite beauty retailer Sephora, the kiosk-style venue offers seating for approximately 25 diners, making it an intimate yet accessible dining spot within the bustling shopping centre.
This opening forms part of the Bullring's broader strategy for 2026, following recent closures including the SDMN fashion store on the lower level that opened with significant fanfare in autumn 2024. A Bullring spokesperson confirmed their commitment to bringing fresh brands to the centre, stating: "Looking ahead – and building on the momentum of new openings last year - we have a flurry of brands arriving soon, so lots to be excited about."
From London Success to Midlands Debut
SushiDog brings considerable experience to Birmingham, having established twelve successful branches across London where their unique approach to Japanese cuisine has proven popular with urban diners. The Bullring location represents their first venture outside the capital, marking a significant expansion for the brand into the Midlands region and introducing their distinctive culinary creations to a new customer base.
The arrival of SushiDog continues the Bullring's tradition of hosting diverse dining options that cater to modern shopping centre visitors seeking quality, convenience and innovative food concepts during their retail experiences.
