Historic Worcester Pub Set for Major £292,700 Sports-Focused Transformation
The Horn & Trumpet, a well-established community pub in the heart of Worcester, is poised to undergo a significant £292,700 refurbishment that will see it relaunch as a cutting-edge sports venue under the Grandstand concept. This substantial investment by Marston's marks a pivotal moment for the local hospitality scene, with the pub temporarily closing its doors on 19th January to facilitate the extensive renovations before its grand reopening on 11th February.
Stadium-Style Experience with State-of-the-Art Technology
The transformation aims to deliver an immersive stadium-style atmosphere for patrons, featuring market-leading Grandstand screens, advanced sound systems, and flexible tiered seating designed to ensure optimal views of live sports action. An upgraded outdoor area will also be equipped with television screens, allowing guests to enjoy events al fresco. To enhance convenience, the pub will introduce Marston's innovative 'Order & Pay' app, enabling customers to place food and drink orders seamlessly without missing a moment of the game.
Celebrating Local Sports Heritage and Community Engagement
In a move to strengthen its community ties, The Horn & Trumpet will be adorned with local sports memorabilia, and residents are encouraged to contribute photographs and items that highlight the achievements of Worcester's sports stars and teams, both past and present. Area Manager Stuart Burbidge expressed enthusiasm about the project, stating, "We're so excited to show off the new and improved pub! With a calendar of sports up ahead, the Horn & Trumpet will be the perfect destination to get involved in big event atmosphere and soak up the action, especially thanks to some amazing new technology, food and drink offers and events."
Prime Location and Enhanced Offerings for Sports Enthusiasts
Strategically located just a three-minute walk from Worcester's train station, the pub is easily accessible for students, locals, and visitors alike. Upon reopening, it will broadcast a wide array of sporting fixtures, including football, rugby, cricket, tennis, Formula 1, darts, and horse racing. The venue will also reintroduce regulation dart boards and launch new competition leagues alongside free-to-play recreational sessions.
A revamped food menu, dubbed the 'Match Day Menu', will feature handheld favourites such as chicken wings and nachos, alongside classic pub dishes like fish and chips and burgers. The drink selection has been refreshed, with all draught beer available in convenient 2-pint cups. Additionally, local sports teams can apply for a 'Black Card', granting access to exclusive offers, complimentary chips on team nights, and rewards for celebrating victories.
Industry Trends and Strategic Selection for Grandstand Concept
The decision to transform The Horn & Trumpet into a Grandstand pub is backed by industry research, which reveals that 8.5 million consumers have watched sports games at pubs, with 86% of fans preferring sports venues for their superior atmosphere, screens, and social opportunities. Marston's selected this particular pub due to its active involvement with local sports teams, community groups, and charities, positioning it as an exciting new hub for sports fans from Worcester and beyond.
This refurbishment not only revitalises a beloved local establishment but also aligns with broader trends in the pub industry, where immersive experiences and community engagement are increasingly valued. The Horn & Trumpet's transformation is set to create a vibrant destination that combines cutting-edge technology with a warm, community-focused ambiance, ensuring it remains a cornerstone of Worcester's social and sporting life for years to come.
