Iceland has announced a major change in 1,000 stores nationwide that will reduce the cost of weekly shopping, with new deals already in effect. The supermarket chain, which has branches in Birmingham, has cut prices on more than 200 frozen items as part of a new initiative. Customers can now take advantage of offers including a £1 meal cabinet, £2 ice cream deals, three for £5 on chips and vegetables, and £1 savoury pastries.
Extended 10 for £10 Offer
Iceland has confirmed that its popular 10 for £10 offer will be extended throughout June and July. Richard Walker, executive chairman at Iceland Foods, said: Doing the right thing for customers has never been more important and this Frozen Pledge is a huge commitment to both our new and existing shoppers. It is one of our biggest ever refreshes on deals and now includes hundreds of our frozen products across our stores. We know people from all walks of life are continuing to feel the pressure of rising costs, so we want to help people save money just when they need it most.
Full List of Deals
Iceland's range of deals includes:
- Iceland Pizza Subs Cheese (2 pack) – £1.00
- Iceland Two Minute Slice Hawaiian Pizza – £1
- Iceland Thin Crust Cheese & Onion Pizza – £1
- Iceland Thin Crust Chip Shop Chicken Curry Pizza – £1.15
- Iceland Deep Pan BBQ Meat Feast Pizza – £1.75
- Iceland Stonebaked Vegetable Pizza – £1.75
- Iceland Takeaway Mini Pizzas – £2.50
- Iceland Woodfired Pizza Nduja Hot Honey – £2.50
- Iceland Takeaway Stuffed Crust Absolute Banger Pizza – £3
- Snickers Ice Cream – was £2.89, now £2
- Mars Ice Cream – was £2.89, now £2
- Magnum Almond – was £3.50, now £2
- Magnum Mint – was £3.50, now £2 (from July 28)
- Solero Exotic Explosion – was £2.75, now £2 (Iceland only)
- Solero Strawberry Twist Ice Cream – was £2.75, now £2 (Iceland only)
- Calippo Mini Strawberry – was £2.75, now £2
- Twister Freeze Ice Lollies – was £2.75, now £2 (Iceland only)
- Chicago Town Tiger Crust Pepperoni Pizza – was £4, now £2
- Dr Oetker Ristorante Mozzarella Pizza – was £3.50, now £1.75
- Dr Oetker Ristorante Pepperoni Salami Pizza – was £3.50, now £1.75
- McCain Straight Home Cooked Chips – was £3.75, now £2.50
- McCain Vibes Salt and Vinegar – was £3.50, now £1.50
- McCain Smiles – was £2.50, now £1.25
- Twister Mini Tropical Ice Lollies – was £2.75, now £1.37
- Twister Mini Pineapple Ice Cream – was £2.75, now £1.37
- Youngs Chip Shop XL Battered Fish Fillets – was £4.50, now £2.25
- Goodfella's Thin Crust Cheese Pizza – £2
- Goodfella's Thin Crust Pepperoni Pizza – £2
- Birds Eye Alphabites – £2.60
- Birds Eye Crispy Chicken – £3
- Birds Eye Chicken Dippers – £2.75
- Aunt Bessie's Homestyle Chips – £2.50
- Rowntree's Berries Fruit Pastille Ice Lollies – £2.50
- Rowntree's Fruit Stack Ice Lollies – £2.50
10 for £10 Extended (From June 23 – July 6)
- Chicago Town Meat Supreme Subs – £1.75
- Chicago Town Cheese and Tomato Subs – £1.75
- Birds Eye Mini Waffles – £2.95
- Richmond Thick Pork Sausages – £2
- Birds Eye Crispy Fish Fingers – £2.25
- Birds Eye Frozen Garden Peas – £1.75
- Birds Eye Chicken Dippers – £2.75
- Aunt Bessie's Homestyle Chips – £2.50
