Shoppers looking for a last-minute Father's Day gift are being urged to act quickly after Aldi launched a budget-friendly aftershave range that promises designer-inspired scents at a fraction of the price. The fragrances, described as 'premium' without the premium price tag, are already creating excitement among bargain hunters.
The supermarket has introduced three new fragrances under its Lacura line, each priced at just £4.99 for a 50ml bottle. Savvy shoppers have been quick to notice similarities to high-end scents from brands like Dior, Hugo Boss, and Ralph Lauren, with Aldi claiming savings of up to 94% compared to the originals. Aldi stated that the new scents are designed to offer 'luxury without the premium price tag', making them an attractive option for those wanting to treat dads without overspending. With claimed savings of up to £110 compared to premium brands, the range targets shoppers seeking a high-end smell without the high-end price.
Fragrance Details
Among the new releases is Lacura Solar Drift Eau de Parfum, described as a fresh, lightly floral scent with base notes of leather, vetiver, amber, musk, and patchouli, alongside top notes of mandarin, bergamot, lavender, and violet. Aldi claims it closely resembles Dior's Fahrenheit, which typically retails for around £116.
Another option, Lacura Classic Edge, combines sweet vanilla, sandalwood, and cedar with crisp apple, plum, and bergamot. It has been positioned as a dupe for Boss Bottled, usually priced at £52.80.
Completing the trio is Lacura Urban Dusk, a vibrant fragrance blending tonka bean and wormwood with fruity notes of mango, tangerine, and lemon. The scent is said to mirror Polo Ralph Lauren Black, which retails at approximately £87.
Aldi's new Lacura fragrances are available in stores nationwide now, but as part of the retailer's Specialbuys range, they are only available while stocks last.
