With Christmas just around the corner, a budget supermarket is causing a major stir among festive shoppers. Customers are rushing to Aldi to snap up its seasonal chocolate, with one campaigner boldly claiming it tastes 'even better' than Cadbury while remaining incredibly wallet-friendly.
The TikTok Revelation That Started the Rush
The buzz began when Sophie Morris, who campaigns to help people reduce ultra-processed foods, shared her discoveries in a viral TikTok video on December 19, 2025. She was genuinely impressed by the quality and ingredients of Aldi's festive range.
In her video, Sophie highlighted several products, starting with Christmas Santa chocolates. She pointed out they contain 30% cocoa solids and, crucially, no palm oil. She praised this as "really good for milk chocolate." She also showcased bear-shaped chocolates with an even higher 33% cocoa solid content, also free from palm oil.
Sophie didn't stop there. She recommended Aldi's chocolate buttons as a superior swap for the branded equivalent. "If your kids love choccy buttons, swap the Cadbury's buttons for these," she advised, noting they contain 32% cocoa solids and no palm oil.
Shoppers React to the Budget-Friendly Find
The video quickly amassed thousands of views, flooding the comments with surprised and delighted reactions. Many shoppers were astonished by the perceived quality coming from a discount retailer.
One viewer exclaimed, "Who would have thought Aldi would be doing better chocolate than Cadbury, Lindt, etc?" Another recommended Aldi's everyday milk chocolate bar, which also boasts no palm oil and 30% cocoa solids. A third simply stated, "Aldi chocolate nowadays is premium!" while others declared an urgent need to visit their local store.
The discovery is particularly timely, as other major Christmas chocolate brands have faced criticism for steep pricing this year. Aldi's offering provides a high-quality, more affordable alternative. For context, Cadbury Dairy Milk is required to have a minimum of only 20% cocoa solids to meet the 'family milk chocolate' standard, making Aldi's 30%+ offerings notably higher.
Why the 'No Palm Oil' Claim Matters
Sophie Morris's emphasis on the absence of palm oil is a significant point for many ethically and health-conscious consumers. The ingredient is controversial due to its severe environmental impact, including extensive rainforest deforestation and habitat destruction for endangered species like orangutans.
From a health perspective, palm oil is high in saturated fat (around 50%), which can contribute to raised cholesterol levels and an increased risk of heart disease. While not harmful in strict moderation, its omission is seen as a mark of a more responsible and healthier product.
Sophie's final advice to shoppers was clear: "So this Christmas again, to reiterate, swap the Cadbury selection boxes for some of these. They're so fab for the kids to get. Brilliant Christmas chocolate in Aldi." With the festive season in full swing, it seems many are taking her recommendation to heart.
