Discount supermarket giant Aldi has once again stocked its divisive Christmas condiments, reigniting a fierce debate among UK shoppers. The retailer has reintroduced its Perfect Christmas Sage & Onion Stuffing Flavoured Mayonnaise and Gravy Flavoured Mayonnaise, each priced at £1.09.
A Festive Food Controversy Returns
The reappearance of the two festive mayonnaise flavours was highlighted earlier this week when a customer shared images in the popular 'Bag a weekly bargain' Facebook group. The post quickly attracted a flood of comments, revealing a clear split in public opinion over the unusual festive offerings. While the price point is undeniably low, it is the concept itself that has left many Brits perplexed and others curiously intrigued.
Praise and Disgust: The Customer Verdict
Reaction to the products has been polarising. Some Aldi shoppers were quick to defend the unique spreads. One advocate commented, "The stuffing one is nice," while others immediately asked friends to pick up jars for them. This suggests a loyal, if niche, following for the seasonal specials.
However, the critical voices were notably louder and more visceral. Responses ranged from a simple "Yuk" and "Ew" to more emphatic rejections. One social media user branded the idea "gross," and another, tagged in the post, told their friend to "p*** right off," adding, "gravy flavoured tho I'll be sick... strange behaviour." The strong language underscores how provocative some find the merging of traditional gravy and stuffing flavours with a creamy mayonnaise base.
Aldi's Bold Seasonal Strategy
This move is part of Aldi's well-known strategy of launching limited-edition and often unconventional products to generate buzz and drive footfall, especially during the competitive Christmas trading period. The divisive nature of the items itself creates valuable word-of-mouth and social media discussion, effectively marketing the products for free. Whether seen as a daring innovation or a step too far, the flavoured mayonnaises have successfully captured attention.
The saga of the Christmas mayonnaise highlights the fine line supermarkets walk between festive novelty and perceived culinary misstep. As Aldi continues to battle larger rivals, these headline-grabbing products remain a key part of its appeal to shoppers looking for something different. For just over a pound, customers can now decide for themselves whether these jars contain a festive treat or a holiday horror.
