Supermarket giant Asda has kicked off a significant nationwide expansion, confirming the launch of 20 new Express convenience stores in December 2025. This rapid rollout forms a key part of the retailer's strategy to grow its footprint in the local shopping market.
Locations and Store Openings
The latest store to open its doors is situated in Ferndown, Dorset, providing residents with easy access to a broad range of groceries. This opening is not an isolated event; Asda has simultaneously launched multiple new branches in locations including Wigan, Manchester, and Horncastle. This concentrated wave of openings highlights the pace of Asda's investment in the convenience sector.
What Shoppers Can Expect
Each new Asda Express is designed as a one-stop shop for daily essentials. The stores stock a comprehensive selection of over 3,000 products, blending popular national brands with Asda's own-label ranges, known for their competitive pricing. The focus is on providing top-up shopping and food-on-the-go solutions for busy customers.
Beyond the core grocery offering, many of the new sites feature enhanced services for added convenience. Shoppers can often find Costa Coffee machines, ATMs, and dedicated Amazon collection points in-store. Furthermore, select branches have integrated home delivery options through partnerships with third-party apps like Uber Eats, Just Eat, and Deliveroo, bridging the gap between physical retail and digital convenience.
Strategic Growth and Community Focus
Commenting on the expansion, Asda Express's Vice President expressed that the company is "thrilled" to be opening the new locations. The driving mission behind this growth is to extend Asda's promise of "unbeatable value" into more neighbourhoods across the country. This substantial investment demonstrates the supermarket's confidence in its convenience format, with an ambitious target of operating close to 500 Express stores by the end of the year.
The move significantly bolsters Asda's presence in a competitive market, directly bringing its value proposition to more local high streets and residential areas. It represents a clear commitment to capturing a larger share of the quick, convenient shopping trip, which has become increasingly important to UK consumers.
