Shoppers at Asda have expressed outrage after witnessing fellow customers stockpiling a popular £2 Christmas item by the 'trolley load', sparking accusations of selfish behaviour in the festive run-up.
The Festive Flashpoint: Quality Street at £2
The item at the centre of the controversy is the classic Christmas selection box, Quality Street. Asda has been offering the 300g bags for just £2.50, making it the cheapest major retailer. This price works out at 83p per 100g, significantly undercutting rivals. For comparison, Co-op sells the same bag for £4.00, while Tesco prices it at £4.50, or £3 for Clubcard holders.
The dispute came to light when one shopper took to social media on 20th December 2025 to share news of the reduction. The post urged others to 'be quick', lambasting those who were being 'very selfish' and 'buying trolley loads', thereby leaving little for other customers.
Price Wars on the Classic Chocolate Tub
The deals extend to the larger tubs as well. The 550g Quality Street chocolate tub is currently cheapest at Iceland, priced at £3.95 (72p per 100g). B&M and Asda are close behind, selling the tub for £4.39 and £4.42 respectively. At Tesco, the tub costs £4.50 but drops to £3.95 with a Clubcard, matching Iceland's price.
These tubs and bags contain all the traditional favourites, from The Purple One and Green Triangle to Strawberry Delight and the Chocolate Toffee Finger. The sweets contain no artificial colours, flavours, or preservatives.
Shoppers Vent Frustration on Social Media
The social media reaction highlighted widespread frustration with both stockpiling and general pricing strategies. One user noted their local Asda at Trafford Park was selling giant tins for £4 earlier in the week.
"Its what the price of those tiny tubs should of been in the first place," wrote a second commenter. Others pointed to alternative brands, with one stating, "This chocoholic prefers Cadbury's Roses anyway."
Further criticism was aimed at supermarkets broadly, with one person fuming: "only because they charge too much in the 1st place just like most things from supermarkets, product shrink and prices go up you pay more for less." Another user joked about the relentless retail cycle, quipping: "Easter eggs are on sale already in the supermarkets, quick before they're all gone."
The incident underscores the heightened tensions and competitive shopping that can emerge around deeply discounted seasonal items, turning a simple chocolate deal into a flashpoint for customer conduct.
