Shoppers at Asda have expressed outrage after witnessing what they describe as 'selfish' stockpiling of a popular festive chocolate item, with some customers allegedly buying them by the 'trolley load'. The item at the centre of the controversy is the classic Quality Street selection, a Christmas staple in UK households.
The Social Media Outcry Over Festive Stockpiling
One customer took to social media on Friday, 20th December 2025, to share news of a significant price reduction on the chocolates. While alerting others to the deal, they urged people to 'be quick', accusing some fellow shoppers of being 'very selfish' and clearing shelves by purchasing enormous quantities. The post highlights the tension that can arise during the busy festive shopping period when heavily discounted items are in high demand.
Comparing the Christmas Chocolate Price War
The specific product causing the stir is the 300g bag of Quality Street. Asda is currently the cheapest retailer for this size, pricing it at £2.50, which works out to 83p per 100g. This compares sharply with competitors: Co-op is selling the same bag for £4.00 (£1.33 per 100g), while Tesco has it at £4.50 (£1.50 per 100g), or £3.00 for Clubcard holders.
For those preferring the larger tub, the 550g Quality Street chocolate tub is cheapest at Iceland, costing £3.95 (72p per 100g). B&M sells it for £4.39 (80p per 100g), and Asda has it for £4.42 (also 80p per 100g). At Tesco, the tub is £4.50 (82p per 100g), reduced to £3.95 with a Clubcard.
Shopper Reactions and Broader Sentiment
The social media discussion revealed a mix of frustration and humour. One user reported that their local Asda in Trafford Park was selling giant tins for just £4 earlier in the week. Another commented, 'It's what the price of those tiny tubs should have been in the first place,' criticising general supermarket pricing strategies. A third shopper noted a preference for Cadbury's Roses, while others lamented shrinkflation and rising costs.
The conversation took a lighter turn with one user joking about the rapid retail cycle, quipping, 'Easter eggs are on sale already in the supermarkets, quick before they're all gone.' The incident underscores the intense competition for bargains in the lead-up to Christmas and the divisive behaviour it can sometimes provoke.
