High street pharmacy giant Boots has launched a significant price cut on a beloved designer fragrance, making a touch of luxury more affordable for shoppers. The Emporio Armani Diamonds Rose Eau de Toilette has been reduced from its original price of £47 to just £32.90 for a 50ml bottle.
A Luxurious Scent at a Bargain Price
This represents a saving of £14.10 for customers, a discount of around 30%. The perfume is part of the celebrated Diamonds collection and offers a fresh, fruity-floral interpretation of the original scent. It is described by the brand as a luxurious fragrance with a complex blend of notes.
The scent opens with top notes of blackcurrant, raspberry, and bergamot. At its heart lies a floral bouquet of lily of the valley, Bulgarian rose, and freesia accord. The base settles into warmer, deeper tones of patchouli, ambret seeds accord, and woody amber accord.
What Shoppers Are Saying About the Fragrance
The product has proven extremely popular with Boots customers, boasting an impressive overall rating of 4.6 stars from more than 100 reviews. Fans of the perfume have been quick to praise its delicate and luxurious character.
One enthusiastic reviewer stated they "just love the scent" and wear it daily, while another called it an "amazing" and "beautiful" perfume. A third revealed its special significance, sharing: "Had this as my wedding fragrance last year, a very nice delicate fragrance."
However, a small minority noted that while the smell is lovely and fresh, they felt the longevity on the skin could be improved.
How This Deal Compares to Other Retailers
This Boots offer positions the Emporio Armani perfume as a competitively priced item in the pre-Christmas retail landscape. For context, rival retailer Next is currently promoting a Cashmere perfume and body mist gift set for £20, while Amazon has a different scent from the Emporio Armani line, the 'She' EDP, listed at a smaller discount.
The price reduction at Boots, confirmed as active on 6th December 2025, makes this particular designer fragrance a standout bargain for those seeking a high-end scent without the full price tag. Shoppers looking for a new signature scent or a luxurious gift option are likely to find this deal particularly appealing.
