Bullring has put up bright red hoardings teasing that 'something new is coming' as H&M Home undergoes a major upgrade. The popular store, which currently spans more than 500 square metres at the Birmingham shopping centre, is being renovated with significant changes in progress.
A Bullring spokesman posted on Facebook: "H&M Home Bullring is getting an upgrade. Something exciting is coming your way - and we can’t wait for you to see it! Stay tuned."
Store remains open during renovation
Despite the works, H&M is still open on the lower and middle levels of Bullring. H&M Home features furniture, lighting and homeware by the brand, plus a range of curated pieces from other brands.
The announcement follows the launch of a new Bratz & LOL pop-up at Bullring on Monday, August 10. The pop-up has generated excitement among shoppers, with some mums saying they planned to visit with friends rather than family.
Pop-up sparks social media buzz
One visitor posted: "Let’s leave the kids at home haha. We would be in our element!" The popular 2000s Bratz fashion doll franchise is known for its bold makeup, chunky shoes and trendy streetwear.
The Bullring's ongoing updates come as part of a busy summer for the shopping centre, which has also seen other new openings and events. Shoppers can expect further announcements from Bullring as the H&M Home renovation progresses.
