In a move that has left its loyal customer base reeling, the UK coffee chain Down To Earth Coffee has announced the sudden and permanent closure of two of its beloved cafes. The brand, which first opened its doors in 2018, has shuttered its locations in Brighton and the nearby town of Hove, describing the decision as painful but necessary.
Community Reacts with Heartbreak and Gratitude
The news was broken to customers via a heartfelt and emotional post on the company's official Instagram account. The message reflected on the journey from a simple idea to a cherished community hub, expressing deep gratitude to everyone who made it special.
The post read: “Yikes, difficult one. After many years, Down to Earth Coffee is closing its doors. What began as a simple idea became something far bigger - a place of warmth, routine, comfort, and connection for so many people.”
A Fond Farewell to Staff and Patrons
The statement extended sincere thanks to both past and present staff members, crediting them as the heart of the operation. It also addressed the countless customers who trusted the cafes with their daily routines, morning coffees, and quiet moments of respite.
“To everyone who came in for a coffee, donut, a quiet moment, a conversation, or simply a familiar face - thank you. You trusted us with your mornings, your breaks, your lives,” the post continued, highlighting the pride in building a supportive community.
Customer Outpouring of Emotion Online
The announcement prompted an immediate and emotional response from the brand's followers. Social media comments painted a picture of a business that was much more than just a place to grab a drink.
- One customer simply stated: “This is so sad.”
- Another declared it a “heart-breaking day,” adding, “I’m so very, very sad! Your cinnamon swirls will remain in my dreams forever.”
- A third person expressed being “Gutted,” while thanking the team for “all the amazing vegan donuts.”
Final Notices and Lasting Legacy
Physical confirmation of the closures is now visible on the doors of the affected locations. A note displayed at the Hove cafe informs passersby: “This cafe is now closed. Thank you for an incredible eight years.”
While the chapter for these two cafes has ended, the brand's Instagram message concluded with a note of hope and kindness, urging the community to “stay humble and kind and look out for one another.” The closures mark the end of a significant era for local coffee culture in the Brighton and Hove area.
