A leading consumer expert is urging UK households to become savvy yellow sticker hunters to dramatically cut the cost of their Christmas food shopping. With the festive season in full swing, retailers are poised to slash prices on fresh produce and luxury party food to clear shelves before the big day.
The Art of the Discount Hunt
Knowing exactly when supermarkets apply their final markdowns is the key to unlocking huge savings. The expert advises that the most substantial reductions, often up to 75% or even 90% off, are typically made in the early evening. Shoppers should target this time window, especially on Christmas Eve, when stores like Marks & Spencer and Waitrose are known for their aggressive clearance discounts.
What to Look For and How to Save
The biggest bargains are frequently found on high-value festive staples. Items such as whole turkeys, premium roasting joints, and expensive party platters are commonly marked down. The expert highlights that these products can be frozen immediately, providing a cost-effective way to stock up for New Year celebrations.
Shoppers are also encouraged to be thorough in their search. During the busy holiday rush, discount sections might be hidden or items placed in crates away from the main aisles. Flexibility is crucial; being open to different brands or adjusting meal plans based on what is reduced can lead to the greatest financial wins.
Smart Shopping with Safety in Mind
While pursuing bargains, consumers must remain mindful of food safety. It is essential to ensure that reduced items with a 'use by' date are consumed or frozen by that deadline. However, the expert notes that 'best before' dates offer more flexibility and are a guideline for quality rather than safety.
This discount strategy has become more vital than ever due to the ongoing cost of living pressures. Supermarkets are anticipated to be particularly vigorous with their clearance tactics this season to manage high stock levels before they close for the holiday period, presenting a prime opportunity for careful shoppers.
