A cherished family-run jewellery chain with nearly five decades on the British high street is fighting for survival, putting five of its shops at immediate risk.
CW Sellors Fine Jewellers has filed a formal notice of intention to appoint administrators, casting a shadow over its future. The business, established in 1979, insists it remains "fully operational" for now, continuing to serve customers both in-store and online.
Shops Facing an Uncertain Future
The company operates five physical stores across England, each now facing an uncertain fate. The locations at risk are in the towns of Ashbourne, Bakewell, Matlock, Shrewsbury, and Whitby.
For 47 years, CW Sellors has built a strong reputation as a specialist in fine jewellery and luxury Swiss watches. The firm is known for its bespoke design service and collections featuring British gemstones like Derbyshire Blue John and Whitby Jet.
A Race Against Time to Secure a Rescue Deal
The critical notice was filed on Monday, January 12, 2026. This action has triggered a ten-day countdown for the company's directors to find a lifeline.
They must secure a new investor or buyer within this short period to rescue the business and avoid falling into administration. During this time, the company confirms it is still taking bookings for personalised appointments and private viewings.
What This Means for Customers and the High Street
The potential collapse of CW Sellors represents another blow to the UK's independent retail sector and the traditional high street. The chain emphasises its personalised shopping experience, with specialists on hand to guide customers through purchases of engagement rings, wedding bands, and luxury timepieces.
While the business continues to trade, the future of its five shops and dedicated team hangs in the balance as the search for a rescue solution intensifies.
