Lidl has thrown down the gauntlet in the Christmas supermarket price war, declaring it "won't be beaten on price" as it reveals a complete festive dinner for eight people will cost shoppers less than £11.
Turkey Prices Plummet Ahead of the Big Day
The discount grocer has announced dramatic price cuts on its festive centrepieces, effective from Friday, December 20. The cost of its Birchwood Small Fresh Whole Turkey has been reduced to just £2.50 per kilo. This means a typical bird will be available for approximately £7.63.
For those preferring a crown, Lidl has also confirmed its Birchwood Fresh Turkey Crowns will be priced at £7.95 per kg. These cuts represent a significant move to capture budget-conscious shoppers planning their holiday meals.
The Full Festive Feast for Under £1.30 a Head
Lidl has calculated that, by combining its discounted turkey with other essential festive items, a family of eight can enjoy a traditional Christmas dinner for a total of less than £10.30. This works out to just under £1.30 per person.
The supermarket's budget-friendly shopping list for the feast includes:
- Birchwood Small Whole Turkey – £2.50 per kilo (£7.63 approx.)
- Brussels Sprouts (500g) – 5p
- Parsnips (500g) – 5p (10p for two packs)
- Carrots (1kg) – 5p
- Potatoes (2kg) – 5p
- Newgate Gravy (300g) – 99p
- Newgate Stuffing – 45p (90p for two)
- Simply 15 Yorkshire Puddings – 46p
Supermarket Titans Clash Over Christmas Costs
Lidl's aggressive pricing is a direct response to moves by rival Tesco, which recently revealed a Christmas dinner for six people costing £9.55. Tesco achieved this by halving the price of its whole turkeys for Clubcard members, also bringing them down to £2.50 per kilo.
This escalating battle highlights the intense competition among UK supermarkets to offer the most affordable Christmas during a continuing cost-of-living squeeze. Both retailers are leveraging loss-leading offers on traditional staples like turkey and vegetables to attract customers into stores for their full festive shop.
With just days to go until Christmas, the price war shows no sign of abating, offering a welcome respite for households looking to celebrate without overspending.
