Birmingham shoppers have reason to celebrate as discount retailer Lidl has officially confirmed the opening date for its brand-new store at Perry Barr Retail Park. The highly anticipated supermarket is set to welcome customers for the first time on Thursday, March 28th, marking a significant addition to the local retail landscape.
Prime Location and Enhanced Shopping Experience
The new 1,316 square metre store will occupy a prominent position at the Perry Barr Retail Park, conveniently located at 6 Aldridge Road. This strategic location promises to bring Lidl's renowned discount offering to a wider audience in north Birmingham.
Designed with modern shoppers in mind, the store will feature:
- Spacious retail area with wide aisles
- Dedicated bakery section with fresh daily products
- Extended special offers aisle for premium products
- Ample parking facilities for customer convenience
Job Creation and Community Investment
Beyond just retail offerings, the new Lidl store represents a substantial investment in the local community. The supermarket has created approximately 40 new jobs for local residents, providing valuable employment opportunities in the area.
A Lidl GB spokesperson expressed enthusiasm about the opening: "We are incredibly excited to be opening our new store in Perry Barr and serving the local community with our high quality and affordable products. We look forward to welcoming customers through the doors and becoming part of the community."
Strategic Expansion Continues
This new opening forms part of Lidl's ongoing expansion strategy across the UK. The German discount chain has been aggressively growing its footprint, with numerous new stores planned and existing locations being upgraded to better serve communities nationwide.
The Perry Barr location joins Lidl's existing network of stores across Birmingham and the wider West Midlands region, strengthening the retailer's presence in one of the UK's most important retail markets.
Local residents and shopping enthusiasts are already marking their calendars for the grand opening, anticipating the arrival of Lidl's popular combination of quality products and competitive pricing to their neighbourhood.
