Morrisons has ignited frustration among shoppers after quietly introducing a significant change to its delivery and collection services. The supermarket chain has implemented a new £15 minimum spend requirement for both home deliveries and click & collect orders, leaving many customers feeling short-changed.
What's Changed at Morrisons?
The new policy means shoppers can no longer place smaller orders for delivery or collection. Previously, customers could order items as needed without hitting a specific spending threshold, but now they must reach the £15 mark before proceeding to checkout.
Shopper Reaction and Backlash
Social media platforms and community forums have been buzzing with disappointed customers since the change came into effect. Many regular shoppers expressed their frustration, with some threatening to take their business elsewhere.
Key concerns raised by customers include:
- Difficulty for elderly and disabled shoppers who rely on smaller, more frequent deliveries
- Challenges for single-person households who don't need £15 worth of groceries
- Increased food waste from buying unnecessary items to meet the threshold
- Lack of advance notice about the policy change
Why the Minimum Spend?
While Morrisons hasn't provided detailed reasoning for the new requirement, industry experts suggest it's likely driven by rising operational costs. Fuel prices, driver wages, and vehicle maintenance have all increased significantly, making smaller deliveries less economically viable for supermarkets.
How Does This Compare to Other Supermarkets?
The £15 minimum places Morrisons in line with some competitors but above others. Several major UK supermarkets maintain lower thresholds or offer flexible options for customers who need smaller orders delivered.
What This Means for Regular Shoppers
For many Morrisons customers, this change represents another financial pressure during the ongoing cost of living crisis. The requirement to spend £15 minimum may force some households to adjust their shopping habits or explore alternative supermarkets with more flexible delivery options.
The supermarket has yet to indicate whether this is a permanent change or if any exceptions will be made for vulnerable customers who rely on smaller, more frequent grocery deliveries.
