Supermarket giant Morrisons has unveiled a brand-new festive dessert just in time for the Christmas season, sending customers into a frenzy. The launch of a Chocolate & Orange Brownie Pie has been met with widespread excitement, with many shoppers declaring the treat looks 'unreal'.
A Festive Bake Creating a Buzz
The innovative pie was first spotted by an eagle-eyed customer on the popular Instagram page Newfoodsuk. Priced at £3.25, the dessert features a rich orange and chocolate filling encased in pastry, finished with a decorative lattice top. As of early December, the product appears to be an in-store exclusive and is not yet available for online purchase.
Reaction on social media has been overwhelmingly positive. One eager fan commented, 'Quite fancy brownie in a pie,' while another simply stated, 'this looks unreal.' A third shopper summed up the feeling of many, writing: 'Really need a trip to Morrisons.' The post showcasing the pie has attracted hundreds of comments, highlighting the significant consumer interest in this seasonal launch.
More Than Just Mince Pies: The Talking Tills Initiative
Morrisons has also been making headlines this December for a separate, community-focused initiative. From December 3rd, the retailer began rolling out new 'Talking Tills' across its UK stores.
This scheme, launched in partnership with ITV's Good Morning Britain and its '1 Million Minutes' campaign, is specifically designed to help combat loneliness, particularly among state pensioners. The tills provide customers with the option to have a slower, more conversational checkout experience with a trained Morrisons colleague.
David Scott, Corporate Affairs Director at Morrisons, explained: 'At Morrisons, supporting the communities we serve is at the heart of what we do. We know that for many people, especially at this time of year, a simple conversation can make a real difference.'
He added that the campaign aims to 'create space for those meaningful moments, offering customers the chance to slow down and chat if they’d like to.'
Addressing Isolation During the Festive Period
Daniel Robinson, Editor of Good Morning Britain, emphasised the urgency of such projects. 'This year feels more urgent than ever, with rising prices in the shops and pressure on families, it’s so easy to feel disconnected,' he said.
Robinson highlighted the power of human connection, noting: 'We all know what it feels like to feel lonely. And whether it’s a family member, a friend, a neighbour or a stranger, pledging just a few minutes of time can really make a difference.'
The dual announcements from Morrisons showcase a festive strategy that blends indulgent new products with meaningful community engagement. While the Chocolate & Orange Brownie Pie caters to the traditional demand for seasonal treats, the Talking Tills initiative addresses the often-overlooked social challenges that can intensify during the Christmas period.
