Shoppers are flocking to Marks & Spencer for a must-have winter wardrobe staple that is being praised as exceptionally cosy. The retailer's Cable Knit Longline Jumper with Wool, priced at £36, has become a bestseller, with customers describing it as the ultimate comfort wear for the colder months.
What Makes The M&S Jumper So Popular?
The jumper, reviewed by the Parenting Editor on 7th December 2025, features a traditional textured cable knit design. It is crafted with a hint of wool for warmth and is offered in two versatile colours: light cream and light khaki. Designed with a relaxed, longline fit, it provides extra coverage and is finished with a signature chunky roll neck. The style is available in sizes from extra small to extra large.
With an impressive overall rating of 4.6 stars from more than 50 reviews, customer feedback has been overwhelmingly positive. One shopper declared it was "the cosiest jumper you're going to find" and "great for chillier days". Another praised its "lovely quality" and noted it was "very cosy and warm". A third reviewer called it "great quality, so soft and cuddly".
How Does It Compare To Other Retailers?
When looking at the market, M&S faces direct competition from other high-street favourites. Next offers a similar Chunky Knit Stand Neck Jumper With Wool, also for £36, in black, green, and pink. Meanwhile, Boden's Lucy Chunky Cotton Jumper comes in at a significantly higher price point of £79 and is available in two colours, making the M&S option a compelling mid-range choice.
Considerations Before You Buy
While the response has been largely enthusiastic, the jumper's longline design may not suit everyone. One customer, who is 5'2" tall, reported that the length was "just too long" for them, leading to a return despite liking the colour and style. This highlights that the garment's longline shape is a key feature to consider based on your height and preferred fit.
M&S officially describes the piece as a "cosy addition to your cold weather wardrobe", noting that the added stretch provides extra comfort alongside its traditional look. For those seeking a warm, soft, and stylish layer that has been validated by numerous shoppers, this cable knit jumper presents a strong contender for your winter shopping list.