A major new destination for brides-to-be is preparing to launch in the heart of England's second city. wed2b, the largest bridal retailer in the UK and Europe, is set to unveil its newest store in Birmingham city centre later this month, complete with opening week freebies and competitions.
A New Flagship Store for the Midlands
The brand will open the doors to its Birmingham Central store on Wednesday, January 14, 2026. The new outlet will be located at Multistory, 2 The Priory, near the prestigious Colmore Row. This launch marks a significant expansion for the retailer, as it becomes the third wed2b location in the Birmingham area, joining its existing shops in Shirley and Wednesbury. Notably, this is the brand's first store opening of the new year.
Redefining the Bridal Shopping Experience
wed2b has built its reputation on challenging the conventions of traditional bridal boutiques. The company focuses on removing the pressure, lengthy waiting times, and high costs often associated with buying a wedding gown. At their stores, brides are encouraged to browse freely without an appointment, try on a vast array of styles, and crucially, take their chosen dress home on the very same day.
The Birmingham Central store will showcase a carefully selected range of gowns from the retailer's six exclusive in-house designers, each presenting a unique aesthetic. Every dress is available off-the-peg, catering to a wide range of sizes from UK 6 to 30, with prices firmly positioned between £499 and £999.
Beyond the bride's own gown, the store offers a complete bridal wardrobe solution. Shoppers can also find bridesmaid dresses, flower girl outfits, and a variety of accessories, enabling entire wedding parties to shop together in one convenient location.
Opening Week Celebrations and Prizes
To mark the launch, wed2b has planned a series of exclusive experiences for visitors during the opening week. From the opening day on January 14 until Sunday, January 18, the first five brides who sign in on the store's welcome screen each day will be rewarded with a special wed2b goodie bag packed with bridal treats.
Furthermore, the retailer is running a generous competition for all brides who visit during the inaugural week. Every visitor will be automatically entered into a draw for the chance to win their wedding dress for free or receive a full refund on their purchase, offering a potentially huge saving for one lucky bride-to-be.
This new opening solidifies Birmingham's status as a key retail hub and provides local brides with even greater choice and a modern, stress-free approach to finding their perfect wedding dress.
