The NikeSKIMS collection has officially launched at the Nike store in Birmingham's Bullring, with the shopping centre showcasing the new store design on social media today.
New Collection and Store Design Revealed
The Bullring announced the arrival on Instagram, writing: "How sleek does the new store look?!" The post highlights the collaborative women's activewear and lifestyle brand, which combines Nike's performance innovation and Dri-FIT technology with SKIMS' body-sculpting fits design.
NikeSKIMS offers head-to-toe systems of dress, including apparel, accessories, and footwear such as the split-toe NikeSKIMS Rift. The collection is now available to browse at the Nike store, located at Unit BSU3, Upper Mall West, Moor Street, inside the Bullring & Grand Central shopping centre.
Store Hours and Customer Response
The Nike store operates Monday to Friday from 10am to 8pm, Saturday from 9:30am to 8pm, and Sunday from 11am to 5:30pm. In a social media post, the Bullring added: "If you're looking to upgrade your wardrobe, NikeSKIMS has got you. They've got so much choice, you won't be short on options. Make sure you pop down to Nike, Bullring this weekend and check it out yourself!"
One commenter responded with "Beyond excited!" indicating early enthusiasm from shoppers.
Related Bullring Developments
The launch coincides with a new Bratz & LOL pop-up at Selfridges, Bullring (Level 1), which offers new products and an immersive space. The Bullring said: "Looking for something fun to do during the school break? Add this one to your Bullring plans and check it out while you’re here!"
Both new additions aim to attract visitors to the centre during the summer period.
