Shopper Conducts Cadbury Mini Eggs Count in £16 Bag to Assess Value
A chocolate lover has performed a detailed experiment to determine the true value of Cadbury Mini Eggs by purchasing a 1kg bag for £16 and meticulously counting the contents. The shopper, named Angelina, shared her findings online, revealing that the bag contained 304 individual eggs, which calculates to approximately 5p per egg.
Shrinkflation Concerns and Pricing Debates
This experiment comes amid growing consumer frustration over shrinkflation, where product sizes decrease while prices remain stable. Recently, Cadbury reduced the weight of its Mini Eggs packets from 80g to 74g, a 7.5% reduction, yet maintained the price at £2. Many chocolate fans have expressed dissatisfaction, citing this as a stealthy price increase that affects affordability.
Angelina noted upon opening the bag, "To be fair, there are a lot of eggs in there. It is half full though, which is standard in Great Britain." Her video documenting the count has garnered over 36,000 likes, with viewers flooding the comments to share their opinions. Some labeled the £16 price as "crazy" and "not worth it," while others defended it, arguing that £16 for 1kg of chocolate is reasonable given current market conditions.
Manufacturer's Response to Shrinkflation
Mondelez International, the parent company of Cadbury, has publicly addressed complaints about Mini Eggs pricing. The firm attributes the shrinkflation to significant increases in production costs, including ingredients like cocoa and dairy, as well as elevated energy and transport expenses. A representative explained that these higher input costs have made products more expensive to manufacture, forcing difficult decisions to maintain competitiveness.
The statement emphasized, "We have had to make the decision to slightly reduce the weight of our Cadbury Mini Eggs bags (74g) so that we can keep them competitive, and not compromise on the great taste and quality that our consumers enjoy." This move is described as a last-ditch measure to balance cost pressures without altering the product's beloved flavor.
Consumer Strategies and Broader Implications
In response to shrinkflation, some shoppers are opting for larger sharing bags, like the 1kg size, as a workaround to potentially get better value per gram. However, Angelina's experiment highlights that even bulk purchases can spark debate over whether the cost justifies the quantity. Cadbury Mini Eggs, a popular Easter treat since the 1960s, continue to face scrutiny as consumers become more vigilant about pricing and portion sizes in the confectionery market.
This incident underscores a wider trend of consumers taking matters into their own hands to assess value, using social media to share findings and spark discussions on affordability and corporate practices in the food industry.
