Supermarket Showdown: Valentine's Roses Price War Heats Up
With Valentine's Day just around the corner, a fierce price battle has erupted among major UK supermarkets over the cost of romantic roses. Shoppers can now find incredible bargains on bouquets, with some retailers offering a dozen red roses for less than £4.
Budget-Friendly Blooms: Aldi and Morrisons Lead the Charge
Aldi has aggressively entered the competition by reducing its Valentine's dozen red roses to just £3.45. This deal was recently spotted by eagle-eyed customers on Facebook's Shopping Finds and Bargains UK group, generating excitement among bargain hunters. One shopper exclaimed, "A dozen red roses down to £3.45 at Aldi!", while another responded, "No excuses lol bargain at that price." Aldi originally priced these roses at £3.99 but slashed the cost to stay competitive in the Valentine's market.
Morrisons is matching this aggressive pricing with its own offer of a dozen red roses for £3.47, available exclusively to shoppers with a More Card. Without the membership, the price rises to £4.50. The supermarket emphasizes that this deal works out to just 29p per flower, aiming to help love-struck customers celebrate affordably. This offer is available both online and in-store, though customers must remember their More Card to access the discount.
Mid-Range and Premium Options Across Other Retailers
While Aldi and Morrisons battle for the cheapest title, other supermarkets are positioning themselves across different price points:
- Lidl is holding its ground with roses priced at £3.99 in most stores.
- Asda offers its "My Super Sweetheart Roses" for £5 per dozen.
- Tesco shoppers can pick up a bouquet of 12 stems for £5.
- Co-op places in the middle of the price spectrum, with a dozen red roses costing £8.
- Sainsbury's charges nearly double that at £10 for a dozen red roses.
Luxury Blooms: Marks & Spencer Tops the Price Chart
At the premium end, Marks & Spencer stands out as the most expensive retailer, flogging its Valentine's Dozen Red Rose Bouquet for £25 each. This price is over seven times higher than the discounted bouquets at Morrisons with a More Card, highlighting the vast range of options available to consumers this Valentine's season.
The competitive pricing reflects the intense rivalry among grocers to capture holiday spending, with supermarkets leveraging discounts to attract customers seeking both value and romance. Shoppers are advised to compare deals and check membership requirements to secure the best bargains before Valentine's Day arrives.
