The popular American fast food chain Wendy's has opened its doors at the Merry Hill shopping centre, offering a final festive surprise to shoppers in the West Midlands. The new restaurant welcomed its first customers on Tuesday, December 16, 2025, situated in the centre's Eat Central food court on the upper mall.
A Festive Treat for Food Lovers
Merry Hill bosses described the launch as 'one final treat to wrap up the year', capping off a busy period of new openings that has also included Flying Tiger, Burger and Sauce, and Slim Chickens. The arrival of Wendy's, founded in 1969, significantly boosts the dining options for visitors, joining other 2025 highlights like Toledo Lounge and Heavenly Desserts.
The chain is renowned for its 'fresh, never frozen' beef burgers, a policy it promotes heavily. Its menu features iconic items such as the Baconator burger, chicken sandwiches, tenders, and its famous Frosty dessert. A breakfast menu is also available, offering bacon, sausage, and vegetarian options.
Shoppers React to the Big News
News of the opening, shared on Merry Hill's official Facebook page, generated immediate excitement. Local residents quickly expressed their enthusiasm in the comments. Samantha posted: 'Omg! This is big news, I love Wendy’s!' while Shannon celebrated the gluten-free Frosties and praised the baked potatoes.
Other comments highlighted the brand's international appeal, with Richard noting it was 'one of the best burgers I’ve had when we were in Denver.' The opening has also sparked hopes for further unique dining experiences, with one parent, Gemma, commenting: 'All we need now is a Chuck E Cheese. Come on Merry Hill you will be the first place in the UK to open one.'
Boosting Merry Hill's Food and Drink Scene
The strategic placement of Wendy's next to Yangtze in Eat Central strengthens Merry Hill's position as a key dining destination in the region. This opening is part of a concerted effort to diversify the retail and leisure offer at the Brierley Hill complex, attracting foodies and families alike.
With its promise of fresh, square-patty burgers and distinctive shakes, Wendy's UK expansion continues to gather pace, and its Merry Hill debut is set to be a major draw for shoppers throughout 2026 and beyond.
