Amazon is making a bold request to its customers this Black Friday: send back your old Fire TV Sticks. In return, the tech giant is offering a staggering 80% discount on its latest model, allowing shoppers to upgrade for a mere £13.
Unprecedented Black Friday Savings
This limited-time promotion represents one of the most aggressive tech deals of the season. The Fire TV Stick 4K, which normally retails for £59.99, becomes dramatically more affordable through Amazon's trade-in programme. The company confirms this is the lowest ever price for this popular streaming device.
Even more compelling is that Amazon accepts broken Fire TV devices for trade-in, ensuring virtually every owner can participate. The entry-level Fire TV Stick 4K Select drops to just £10 when trading in an older model.
What You Get With The Latest Model
The new Fire TV Stick 4K represents a significant upgrade for most users. It supports advanced 4K streaming with Wi-Fi 6 connectivity, delivering content in vibrant 4K Ultra HD. The device enhances viewing with support for Dolby Vision, HDR10+ and immersive Dolby Atmos audio.
Beyond streaming thousands of films and TV episodes from services like Netflix, Prime Video, and Disney+, the device opens up gaming possibilities. Users can stream Forza Motorsport, Starfield, Palworld and hundreds of other high-quality games directly through Xbox Game Pass Ultimate cloud gaming, requiring no console.
The voice-activated Alexa integration allows for quick content discovery and control, while preset buttons provide instant access to favourite apps. The unified remote controls TV power and volume, and can manage compatible smart home devices like cameras and lights.
How The Trade-In Process Works
Participating in the promotion is straightforward. Customers select eligible devices linked to their Amazon account or search for models purchased elsewhere. After answering condition questions to receive a trade-in quote, users print a free shipping label and send their device to Amazon.
Within three days of engineers receiving the device, Amazon verifies its condition and completes the trade-in. Participants then receive a limited-time discount toward purchasing a new Fire TV Stick. This Black Friday deal combines the trade-in discount with existing sale prices for maximum savings.
The offer comes as Amazon seeks to refresh its user base with the latest technology while responsibly handling electronic waste through its recycling programme.
