A comprehensive new study has unveiled the most sought-after relocation destinations within the West Midlands region over the past year, providing a clear snapshot of where people are choosing to move.
Birmingham Dominates as the Premier Choice
The research, which analyses the West Midlands as a whole based on data from Compare My Move, shows that Birmingham secures a commanding lead in popularity. An impressive 14.7% of all individuals who relocated to the West Midlands in 2025 chose Birmingham as their new home. This figure is more than double that of the second-placed area, highlighting the city's enduring appeal.
Detailed Breakdown of the Top Contenders
The full list of the most popular places to move to in the West Midlands, based on the percentage of total relocations to the region, is as follows:
- Birmingham: 14.7% of all people who moved to the West Midlands relocated here.
- Coventry: 6.4% of all people who moved to the West Midlands relocated here.
- Stoke-on-Trent: 3.6% of all people who moved to the West Midlands relocated here.
- Worcester: 3.3% of all people who moved to the West Midlands relocated here.
This ranking underscores Birmingham's significant advantage, with its percentage nearly two and a half times greater than Coventry's. The data suggests that factors such as employment opportunities, cultural amenities, and infrastructure continue to make Birmingham a magnet for new residents.
Insights into Regional Migration Trends
The study offers valuable insights into migration patterns within the West Midlands, indicating a strong preference for urban centres. While Birmingham stands out, other cities like Coventry and Stoke-on-Trent also attract a notable share of movers, reflecting diverse appeals across the region.
This information is crucial for understanding housing demand, local economic growth, and community development in these popular areas as we look ahead to 2026.
