The renowned Amber Film and Photography Collective has announced a significant shift to a digital and partnership-led model, following the permanent closure of its iconic Side Gallery on Newcastle's Quayside.
From Physical Space to Digital Future
The Side Gallery, which first opened its doors in 1977, closed in 2023 after facing substantial funding challenges. Known for its powerful documentary photography focusing on working-class life in the North East and beyond, its closure marked the end of an era. However, the collective behind it, Amber, has confirmed it will not disappear. Instead, it is reinventing itself.
From December 2025, the organisation will abandon a solely gallery-based model. Laura Laffer, Amber's managing director, stated the future is grounded in a renewed commitment to the region. The plans involve creating digital access to the prized AmberSide Collection, continuing educational programmes, and forming high-profile exhibition partnerships with local community and heritage centres.
A New Chapter on the Quayside
The former gallery premises, nestled near the Tyne Bridge, have already found a new purpose. Reform Studios, a wellness and health hub, has moved into the location. Founded by Victoria Darroch, who left a career in finance and consultancy, the membership-based venture offers pilates, yoga, meditation, and sound healing classes, alongside infrared saunas and ice baths.
Darroch, describing herself as an "adopted Geordie," believes the Quayside is the perfect spot for a holistic wellness centre, catering to busy city professionals. The studio opens at 6am and currently employs seven staff, with aims to grow to nine.
Roots in the Region, Eyes on the World
Amber's new strategy emphasises both local roots and global connections. Laura Laffer emphasised that the North East remains their "centre of gravity," but their mission will expand. The collective aims to support more people across the region while using documentary projects to link the North East to international audiences and share stories of working-class solidarity.
Laffer expressed gratitude to campaign supporters who helped bridge financial gaps, enabling the vital work of cataloguing the collection for digital preservation. She concluded: "The AmberSide Collection remains protected. Our mission stays the same. The way we reach people will only grow wider."
