Sky Atlantic to Launch Free for Over a Million UK Virgin TV Subscribers
In a significant development for television viewers across the United Kingdom, Sky Atlantic will be made available at no additional charge to more than one million Virgin TV customers beginning April 1, 2026. This move marks the culmination of a long-awaited 15-year period since the channel's inception, bringing premium drama content to a broader audience without extra fees.
Eligibility and Access Details
Virgin TV 360 and Stream box users who currently subscribe to Sky Entertainment channels as part of their package will automatically gain unlimited access to Sky Atlantic. The channel will be broadcast on Channel 111 within the Virgin TV platform, ensuring seamless integration for subscribers.
For customers on Virgin's standard TV bundles, which typically include Sky Entertainment channels such as Sky Comedy and Sky Witness, Sky Atlantic will be added automatically without any required action. However, those on the flexible Flex bundle must have the Essential Entertainment pack, which involves an additional monthly cost, to qualify for the free access.
Executive Statement and Channel Content
David Bouchier, Chief TV and Entertainment Officer at VMO2, emphasized the company's commitment to providing value-driven entertainment. He stated, "Our promise to our customers is simple – to offer seamless entertainment at incredible value – and the addition of Sky Atlantic on Virgin TV is testament to that. The channel is home to gripping drama and incredible stories from the UK and the US and has given us some of the biggest watercooler moments of our times. Now, over a million Virgin TV customers can enjoy Sky Atlantic with no added cost or action required."
Sky Atlantic features a robust lineup of popular shows, including:
- House of the Dragon
- Heated Rivalry
- The Last of Us
Additionally, the channel will introduce brand new series such as The Miniature Wife and The Good Daughter, expanding its diverse content offerings.
Viewing Options for Subscribers
Current Virgin TV subscribers can access live broadcasts of Sky Atlantic by tuning into Channel 111 on their Virgin TV platform. For on-demand content, viewers can utilize the Virgin TV Go service, which provides flexible viewing options to enjoy shows at their convenience.
This initiative represents a major enhancement in the UK's television landscape, delivering high-quality entertainment to a vast audience without imposing additional financial burdens. It underscores Virgin TV's dedication to enriching customer experiences through strategic partnerships and content expansions.
