Gabby Simmons, a senior product developer at Ben & Jerry's, has unveiled the fascinating world of ice cream creation, where she experiments with everything from sweet and spicy combinations to bold blue cheese flavours. Known as a 'flavour guru,' she blends food science with creativity to invent new recipes that push the boundaries of traditional desserts.
The Creative Process Behind Ice Cream Innovation
Since joining Ben & Jerry's in 2020, Gabby has developed unusual concepts that challenge conventional tastes. Her creations include a chilli and strawberry ice cream and a blue cheese and pear flavour, inspired by a classic cheeseboard. Developing a new flavour can take up to a year, as she meticulously tests textures, swirls, and chunks to ensure they maintain quality in the freezer.
From Early Mornings to Balanced Tasting
Gabby admitted that when she first started her role, she sometimes sampled nearly two pints of ice cream before 10am. Over time, she has learned to pace herself, balancing her passion for taste-testing with a more sustainable approach. Her background in food science and technology provides a solid foundation for this unique career.
Finding Inspiration in Everyday Experiences
Inspiration for new flavours comes from a variety of sources, including restaurants, markets, and emerging food trends. Gabby's goal is to create an 'experience' in every tub, using multiple flavours and textures to delight consumers. One of her notable creations, Chip Happens, combined chocolate ice cream with crunchy potato crisps, sparking divided opinions among tasters.
The Future of Bold Flavours
Despite mixed reactions to some of her bolder ideas, Gabby remains optimistic about the potential of unconventional flavours. She believes that blue cheese ice cream could one day become a hit, showcasing her commitment to innovation in the ice cream industry. Her work highlights how creativity and science can merge to produce memorable culinary experiences.
