Recall Issued for Undeclared Hazelnuts in Krispy Kreme Doughnuts
Krispy Kreme has urgently recalled its World Cup-inspired Pitch Perfect doughnut and the Matchday Dozen pack after discovering that the product may contain hazelnuts not listed on the label. The company, which operates branches in Birmingham, warned customers with hazelnut allergies not to eat the doughnuts and to return them for a full refund.
The recall affects individually sold Pitch Perfect doughnuts purchased on 19 or 20 June 2026, as well as Matchday Dozen packs containing the same doughnut. The products have best-before dates of 21 and 22 June 2026. Krispy Kreme stated that the recall is a precautionary measure due to the undisclosed hazelnut filling.
Affected Stores and Locations
The recall applies to purchases from Krispy Kreme shops in Peterborough, Peterborough Queensgate, Leicester, Nottingham, Ipswich, Norwich, and Cambridge partner locations. No other Krispy Kreme products are affected. Additionally, the doughnuts were sold at various supermarkets and service stations across the East of England and Midlands, including Tesco, Sainsbury's, Asda, Morrisons, Costco, Moto, and Welcome Break outlets.
A full list of affected stores includes Tesco locations in Corby, Kettering, Huntingdon, Bar Hill, Milton, St Neots, Wigston, Narborough, Hamilton, Loughborough, Lincoln, Sleaford, Boston, Bourne, Werrington, Peterborough, March, Wisbech, Kings Lynn, Ely, Newmarket, Dereham, Norwich, Great Yarmouth, Lowestoft, Beccles, Diss, Carlton, Top Valley, Hucknall, and Ilkeston. Sainsbury's affected stores are in Bretton, Market Harborough, Kettering, Huntingdon, Eddington Avenue, Fosse Park, Leicester North, Spalding, Peterborough Oxney Road, Kings Lynn Hardwick, Longwater, Arnold, Park Street, and Castle Boulevard. Asda stores in Corby, Kettering, Oadby, Thurmaston, Grantham, Lincoln, Boston, Peterborough, Norwich, Hyson Green, and West Bridgford are also affected, along with Morrisons in Norwich and Stamford, Costco in Leicester, Moto in Sawtry and Peterborough, and Welcome Break in Leicester Forest and Newark.
Company Statement and Customer Advice
Krispy Kreme said in a statement: “Krispy Kreme takes its responsibilities to consumers extremely seriously and always aims to ensure the highest possible standards of product safety. We are sorry for any inconvenience or disappointment this product recall may cause you.” The company added that the decision to recall was taken due to “undisclosed hazelnut filling in the Pitch Perfect doughnut.”
The Food Standards Agency (FSA) advised: “If you have bought the above products and have an allergy to hazelnuts (nuts), do not eat them. Instead, return the products to the store you purchased them from for a full refund (with or without a receipt).” The FSA confirmed that the products may contain hazelnuts not mentioned on the label.
Impact on Consumers
Customers with hazelnut allergies are urged to check their purchases and return affected items. The recall highlights the importance of accurate allergen labelling. Krispy Kreme has not reported any adverse reactions so far but is taking precautionary action.
