The West Midlands Ambulance Service (WMAS) has introduced extra ambulances to manage the surge in demand caused by the extreme heatwave and the progression of England in the World Cup. On a single Sunday, the service received over 3,000 emergency calls, significantly higher than normal levels.
Record call volumes during heatwave
WMAS reported that the extreme temperatures led to a sharp increase in heat-related incidents, including dehydration, heatstroke, and exacerbation of existing health conditions. The service urged the public to stay hydrated, avoid the sun during peak hours, and check on vulnerable neighbors.
According to WMAS, the additional resources include extra ambulance crews, rapid response vehicles, and support from other emergency services. The service also activated its major incident plan to ensure a coordinated response.
World Cup celebrations add to pressure
England's progress in the World Cup has also contributed to the demand, with celebrations and gatherings leading to alcohol-related incidents and accidents. WMAS noted that the combination of hot weather and major sporting events creates a challenging environment for emergency services.
“We are seeing a significant increase in 999 calls, and we ask the public to only call for life-threatening emergencies,” said a WMAS spokesperson. “For non-urgent issues, please use NHS 111 or visit a pharmacy.”
Public urged to use services wisely
WMAS emphasized that the additional ambulances are a temporary measure to ensure patient safety. The service is working closely with hospitals to manage patient flow and reduce handover delays.
“Our staff are working incredibly hard in difficult conditions,” the spokesperson added. “We appreciate the public’s cooperation in using emergency services appropriately.”



