Viva! has marked World Milk Day by announcing a major new documentary focused on the dairy industry. The film, produced by the animal rights organization, aims to expose the realities of dairy farming and its impact on animals and the environment.
Documentary Details
The documentary, titled 'Milked', will delve into the hidden aspects of dairy production, including the separation of calves from their mothers and the environmental footprint of dairy farming. Viva! hopes the film will encourage viewers to reconsider their consumption of dairy products.
Campaign Impact
Viva! has long campaigned against dairy consumption, citing animal welfare concerns and the industry's contribution to climate change. The documentary is part of a broader push to promote plant-based alternatives. The organization has previously released films on meat and egg industries.
World Milk Day, established by the Food and Agriculture Organization of the United Nations, is traditionally a celebration of dairy. However, Viva! uses the day to highlight what it calls the 'dark side' of milk production. The documentary is expected to be released later this year.
