In a dramatic shake-up for the upcoming season, ITV executives have overhauled the core format of I'm A Celebrity... Get Me Out of Here!. The change, announced on 12 November 2025, directly targets the public voting system for the show's iconic Bushtucker Trials.
What is the New Rule?
The fundamental shift ensures that no celebrity campmate will be subjected to an endless series of gruelling challenges. After a contestant completes two Bushtucker Trials consecutively, they will be automatically exempt from the next day's vote.
This decisive move is designed to combat what producers saw as unfair voting patterns and to ensure a more balanced distribution of screen time among the entire star-studded cast. It stops viewers from repeatedly selecting the same famous face to face grisly games, from consuming grotesque smoothies to being confined with large insects.
Why the Change Was Needed
ITV explained the reasoning behind this significant alteration. Show bosses are keen to give every campmate a chance to shine during the Bushtucker Trials. The new rule means that the responsibility for winning food is shared amongst more of the campmates.
This decision was likely influenced by previous series where certain contestants were repeatedly voted for. Most notably, in the last season, Dean McCullough was voted for a staggering seven trials in a row. At the time, host Ant McPartlin quipped about the presenter's excessive airtime, questioning the viewers' persistent votes.
This pattern is not new. Former campmates like Gillian McKeith, Nigel Farage, Helen Flanagan, and Katie Price have also faced multiple consecutive trials after being consistently targeted by the public vote.
Impact on the 2025 Celebrities
This rule change will directly affect the 2025 line-up of jungle stars, which includes Kelly Brook, Jack Osbourne, and Martin Kemp. They, along with other contestants such as YouTube personality Angryginge (Morgan Burtwistle), rapper Aitch, and soap stars Lisa Riley and Shona McGarty, will now be protected from an endless cycle of challenges.
While some celebrities dread the trials, others have been preparing. Heart presenter Kelly Brook told ITV that she has been pushing her boundaries, citing her participation in Race Across the World and running the London Marathon as evidence that she might be able to cope with the jungle's demands.
Conversely, Angryginge has expressed concern about being disconnected from the internet, stating that two to three weeks without his phone will be a significant challenge.
The overarching goal for ITV is clear: to create a fairer experience for the celebrities and a more varied viewing experience for the audience, ensuring that more campmates have the opportunity to step up and play their part in winning food for the camp.
