Aston Villa have confirmed that their 2026/27 adidas shirts will be sold in stores with full Visit Rwanda branding from Friday, August 7. The announcement means fans will soon be able to purchase the home, away, third and goalkeeper shirts with the official front-of-shirt sponsor already applied.
The partnership between Villa and Visit Rwanda was announced in July and will see the Rwanda Development Board's tourism brand featured prominently on the front of every matchday shirt for the 2026/27 season. This commercial agreement places Visit Rwanda alongside the club's other major partners, with the front-of-shirt position considered one of the most valuable assets in football sponsorship.
Free branding for early buyers
At present, the 2026/27 home shirt is being sold without the front-of-shirt sponsor, allowing supporters to purchase the kit before the official branding was confirmed. From Friday, however, the fully branded versions will be available at the club's official stores. For those who have already bought an unbranded home shirt, Villa will apply the Visit Rwanda logo free of charge.
This move is designed to ensure that no supporter is left with an incomplete version of the kit, and that every shirt matches the one worn by the players on the pitch. The free application service will be available at both the Villa Park store and the Bullring store in Birmingham city centre.
Sleeve sponsor and upcoming kit releases
In addition to the Visit Rwanda branding on the front, adult shirts for 2026/27 will feature Betano on the sleeve. This follows the extension of Kaizen Gaming's partnership with Villa, which keeps Betano as the club's official sleeve partner. The sleeve sponsorship has been a fixture of Villa's kits in recent campaigns, and its continuation provides additional revenue for the club.
Villa have yet to release their away and third kits for the new season, although both are expected to be unveiled shortly. The away shirt will be light blue, while the third kit will be black with blue and yellow accents. These designs will also carry the Visit Rwanda branding on the front, ensuring a consistent look across the full kit range once they go on sale.
Where to get the branding applied
Supporters who have already purchased an unbranded 2026/27 home shirt can take it to either of the club's official stores from Friday, August 7. The Visit Rwanda branding will be applied free of charge, making it easy for fans to upgrade their shirts without any extra cost. The club has not yet specified whether an appointment is required, but the stores will be open throughout the day to handle the expected demand.
With the away and third kits still unreleased, the free application service currently applies only to home shirts. Once the other kits launch, they will presumably be sold with the sponsor already printed, given the confirmation that all four shirts will carry the branding throughout the season.
Store opening times
For fans planning to visit the stores, the opening hours for the relevant period are as follows:
Villa Park
- Monday to Saturday: 10am–5pm
- Sunday: 10am–4pm
The Bullring
- Monday to Saturday: 10am–8pm
- Sunday: 10am–5pm
The Bullring store offers extended hours on weekdays and Saturdays, making it a convenient option for supporters who need to visit after work or on a weekend shopping trip. The Villa Park store is located at the stadium and is popular among matchday visitors.
What to expect next
The confirmation of the Visit Rwanda branding on retail shirts marks an important step in Aston Villa's preparations for the 2026/27 season. With the home shirt now ready to be sold with the sponsor, the focus shifts to the launch of the away and third kits. Both are expected to be revealed shortly, and they will complete the club's kit lineup for the campaign.
For supporters who have already bought the unbranded home shirt, the free application service provides a straightforward solution. This ensures they can wear the fully branded shirt ahead of the new season without needing to make a second purchase. As the release date approaches, the club is likely to announce further details about the away and third kit availability.
