Hednesford Town are back at the second tier of non-league football after a decade away, and boss Kelvin Davis believes the club will continue their ascent under ambitious ownership. The Pitmen secured a dramatic penalty shootout victory over Warrington Rylands in the Northern Premier League play-off final on Monday, earning a place in National League North next season.
This marks a second consecutive promotion for Hednesford and a successful end to Davis's first three months in charge. The former Premier League goalkeeper was appointed in February following the controversial dismissal of Gavin Hurren, who had led the team to joint-top of the league. Under the ownership of Craig and Amanda Gwilt, who purchased the club in March 2024, Hednesford has undergone a transformation both on and off the pitch.
Davis praised the unity and ambition within the club, stating: "The ambition is there and whether we are here or not the club is only going in one direction. It's great to be a part of it. I think we've added something since we've come in. But the important thing is everybody wants the same thing at this club. Everybody wants to go in the same direction. When everyone is doing that you have a hell of a chance at being successful."
The Pitmen's journey back to step two has been remarkable. After relegation from step three in 2022-23 and a failed takeover that threatened the club's existence, the Gwilts stepped in to secure its future. Their investment has been evident, with significant financial backing to strengthen the squad and improve the historic Keys Park ground.
Monday's final saw more than 4,000 fans pack into Keys Park, witnessing a thrilling contest. Warrington Rylands took the lead early in the second half through Clive Smith, but defender George Williams, one of several former Football League players in the squad, scored a 90th-minute equaliser to force penalties. Captain Joe Doyle-Charles converted the decisive spot-kick to spark wild celebrations.
Davis, who experienced back-to-back promotions from League One to the Premier League as a player with Southampton, reflected on the difference between promotion as a player and as a manager. "It's definitely different!" he said. "Probably it's a little more that you know the onus is on you. The decisions are on you. I'm fortunate in that I know I've got Danny Butterfield with me and really good staff which I inherited at the club who are really passionate and want to do well at the club. They are very good at their jobs."
Davis's assistant manager Danny Butterfield, a former Crystal Palace stalwart, has been a key part of the coaching setup. The club's existing staff have also played a vital role in maintaining momentum. Davis, whose only previous managerial role was a short stint at National League Eastleigh, has quickly adapted to the demands of managing a club with such high aspirations.
Looking ahead, the Pitmen will prepare for life in National League North, where they will face established non-league sides. With the Gwilts' continued backing and a united squad, Davis is confident that Hednesford can continue its upward trajectory. As he put it, the club is "only going in one direction" – and that direction is up.
