Aston Villa supporters have a golden opportunity to secure the club's latest home shirt at a dramatically reduced price, but they must act swiftly before the offer concludes. The official Aston Villa store is currently running a flash sale that sees the 2025/26 adidas home jersey plummet from its original retail price of £85 down to a mere £38.25.
Substantial Savings on Iconic Claret and Blue Strip
This represents an impressive saving of 55% on the standard retail cost, equating to more than £46 off each shirt. The promotion applies to multiple versions of the home kit, providing options for different types of fans. The authentic player-issue home shirt has seen an even more significant price reduction, dropping from £120 to £54.
Comprehensive Range of Discounted Merchandise
The sale encompasses various kit options beyond just the men's home shirt:
- Women's home shirts available at £38.25
- Children's home shirts reduced to £27
- Away and third shirts discounted from £85 to £49.72 each
To access these reduced prices, shoppers simply need to enter the promotional code VILLANS during the online checkout process. However, this opportunity is strictly time-limited, with the offer scheduled to expire at 11:59 PM on Thursday, February 5th.
Footwear Restock and Pre-Order Opportunities
In addition to the kit discounts, the club's official store has announced the restocking of popular adidas footwear that previously sold out. The claret and blue Aston Villa adidas SPZL trainers, priced at £110, are now available for pre-order ahead of their February 12th re-release. This provides a second chance for supporters who missed out during the initial launch period.
Similarly, the Aston Villa adidas Samba trainers, featuring a predominantly white design with the club crest prominently displayed on the tongue, are also available for pre-order at £110. Both the official store and Fanatics are experiencing high demand for these footwear items, with certain sizes already becoming unavailable.
Timing Coincides with Crucial Fixture Period
The sale coincides with a particularly busy period in Aston Villa's football calendar. Unai Emery's squad faces three important matches within a seven-day span, beginning with an away fixture against Bournemouth on February 7th. This is followed by a home encounter with Brighton on February 11th, before the team welcomes Newcastle United in the FA Cup fourth round on February 14th.
The FA Cup clash against Newcastle is scheduled for broadcast on both BBC One and TNT Sports 3, potentially increasing fan interest in club merchandise during this period. The timing of the sale appears strategically planned to capitalise on heightened supporter enthusiasm surrounding these important fixtures.
Retailer Reputation and Customer Feedback
The Aston Villa Official Store operates as part of the Fanatics retail network, which has established a strong reputation among football supporters through thousands of positive customer reviews. Recent feedback from shoppers highlights generally satisfactory experiences with the service.
One contented customer remarked about receiving items within the promised delivery timeframe, while another praised both product quality and efficient shipping. Although most reviews have been favourable, some customers have noted occasional communication issues regarding delivery updates, suggesting there is room for improvement in customer service transparency.
With the clock ticking on this substantial discount opportunity, Villa supporters interested in acquiring the latest club merchandise at significantly reduced prices are advised to visit the official store promptly before the Thursday night deadline.
