Business leaders throughout the West Midlands are being called upon to seize a historic opportunity to partner with the Invictus Games Birmingham 2027. Momentum is building towards this world-class sporting event, which promises to place Birmingham firmly in the international spotlight next summer.
A Global Platform for Regional Impact
Founded by Prince Harry, The Duke of Sussex in 2014, the Invictus Games will return to the United Kingdom in July 2027. This event represents a significant chance for regional organisations to engage with one of the world's most powerful international movements. By participating, businesses can demonstrate their support for the men and women who defend the nation and its allies.
The Games will be hosted in a city where many members of the wounded, injured and sick service community receive specialist treatment at the Queen Elizabeth Hospital Birmingham and the Royal Centre for Defence Medicine. With the clock now ticking towards July 2027, a series of business engagement events were held recently, marking the commencement of a substantial programme of collaboration between Invictus Games Birmingham 2027 and the region's business community.
Introducing New Adaptive Sports
The Invictus Games is an international adaptive multi-sport event for wounded, injured and sick Armed Forces personnel and veterans. The term 'Invictus' is Latin for 'unconquered' or 'undefeated', reflecting the spirit of the competitors. Birmingham 2027 will feature twelve adaptive sports, including for the first time ever:
- Esports
- Laser Run
- Pickleball
The event is expected to attract tens of thousands of spectators to venues, with millions more watching worldwide through broadcast coverage.
Business Engagement Events Commence
Two regional business events took place on 28th January, with sessions held at Lilleshall National Sports & Conferencing Centre and Deloitte's Brindley Square offices in Birmingham. These gatherings brought together Armed Forces Covenant signatories, business leaders, and key stakeholders from across the region. The purpose was to introduce the vision for Birmingham 2027 and discuss practical ways in which the business community can support the Games.
Strategic Vision for Partnership
Tim Munton, Strategic Lead Commercial and Marketing for Invictus Games Birmingham 2027, stated: "Birmingham 2027 will bring the eyes of the world to Birmingham and the West Midlands. It is an opportunity to create a lasting impact, bringing together sport, the military and business communities to support the Invictus Games from around the world."
He continued: "By partnering with the Games, businesses can play a practical role in supporting recovery and rehabilitation, while aligning with an international sporting event that stands for so much more than sport. These events are the start of a wider programme of engagement, where we will invite organisations across the region to explore how they can get involved with the Games."
Invictus Games Birmingham 2027 Snapshot
The key details for the upcoming event include:
- Dates: 10-17 July 2027
- Location: Birmingham (The NEC, Sandwell Aquatics Centre)
- Participants: 550 competitors from over 25 nations
- Opportunities: Sponsorship, partnership, volunteering
Benefits for Business Engagement
By supporting Invictus Games Birmingham 2027, businesses can achieve multiple objectives:
- Showcase their commitment to social responsibility and community support
- Gain exposure to a global audience through international media coverage
- Connect with other leading organisations within the West Midlands region
- Contribute to a meaningful cause that supports service personnel rehabilitation
The business engagement drive represents a significant opportunity for West Midlands companies to align themselves with an event that combines sporting excellence with profound social purpose. As preparations continue towards July 2027, further engagement events are planned to facilitate partnerships between the Games organisers and the regional business community.
