Barclays is supporting investors with the launch of a new wealth offering and personalised services for some customers. The bank, which has branches in Birmingham, is rolling out significant changes for its Premier customers.
New Planning and Advice Service
Barclays is launching a new Planning and Advice service for Barclays Premier customers, alongside other exclusive Premier benefits, including new savings products and a Premier offset mortgage. The new service is available to Barclays Premier customers with a minimum of £150,000 to invest.
The service begins with a no-obligation, in-depth financial review for which customers will pay no upfront fees. Customers only pay for the ongoing fees if they proceed with advice. Once a personalised investment plan is in place, customers will receive ongoing support from a dedicated Wealth Manager to help them stay on track and adapt their plan as their needs evolve.
Executive Insights
Sasha Wiggins, Chief Executive of Barclays Private Banking and Wealth Management, said: "Many people are doing the right things when it comes to saving regularly and being intentional about their finances, but still feel unsure whether they are on track. That uncertainty can hold them back from making the most of their money. Our new Planning and Advice service will help more people access the expert support and tools they need, providing them with greater clarity and confidence that they are meeting their financial goals."
Vim Maru, Chief Executive of Barclays UK, said: "We have an ambition to be the Premier bank of choice for UK customers. As financial decisions become more complex, we’re supporting them to grow and protect their wealth with the new Planning and Advice service, exclusive Premier rates on mortgages and savings, personalised financial guidance and everyday benefits."
Existing Premier Benefits
These new features enhance the existing suite of benefits that Barclays Premier customers receive through their account, which carries no monthly fee. These include a free Apple TV subscription, Barclays Experiences, and higher payment limits.
Qualification Criteria
To qualify for Barclays Premier Banking, customers are required to pay in a gross annual income of at least £75,000 or have at least £100,000 in savings with Barclays, in eligible investments, or a mix of both.
