Forthglade, a Devon-based pet food brand, has launched a subscription service that promises dog owners significant savings and the convenience of regular home delivery. The service, which is now available across the UK, offers up to 25% off the brand's range of natural dog food, along with flexible delivery options tailored to each pet's needs.
How the Subscription Works
The subscription model is designed to be simple and adaptable. Customers can choose from Forthglade's complete range of grain-free and natural recipes, including wet food trays, dry kibble, and treats. They can select the frequency of deliveries—weekly, bi-weekly, or monthly—and can easily modify or cancel their plan at any time without penalty.
According to Forthglade, the service is built around the idea of making premium pet nutrition more accessible. "We know that feeding your dog the best possible food is a priority for every owner, but we also understand that life can be busy," said a company spokesperson. "Our subscription service takes the hassle out of remembering to reorder, while offering real savings that make a difference."
Savings and Benefits
Subscribers receive a 25% discount on their first order, and 15% off subsequent orders, which can amount to substantial annual savings. For example, an owner spending £50 per month on dog food could save around £90 a year. Additionally, all orders over £25 qualify for free standard delivery, with an option for next-day delivery at a small extra cost.
The subscription also includes a 'skip a delivery' feature, allowing owners to pause deliveries during holidays or when they have surplus stock. This flexibility is particularly appealing to owners of dogs with changing dietary needs, as they can adjust portion sizes and recipes as required.
Quality and Sustainability
Forthglade has been crafting natural dog food since 1973, using freshly prepared ingredients and no artificial additives. The brand sources its meat from trusted UK farms and uses recyclable packaging for its trays and pouches. The subscription service reinforces its commitment to sustainability by reducing food waste through portion-controlled deliveries and minimizing carbon footprint through optimized delivery routes.
In a market where pet food subscriptions are booming, Forthglade differentiates itself by focusing on veterinary-approved recipes and a 'cold-pressed' range that preserves nutrients better than traditional baking methods. The company claims that its recipes are hypoallergenic and suitable for dogs with sensitive stomachs, a common concern among pet owners.
How to Get Started
To start saving, dog owners can visit the Forthglade website and take a short quiz to determine their dog's dietary requirements. The quiz considers age, breed, activity level, and any health issues, then recommends a tailored meal plan. Once subscribed, customers can manage their account online, track deliveries, and contact customer support for personalised advice.
The launch comes at a time when household budgets are under pressure, and many owners are looking for ways to cut costs without compromising on quality. With the average dog owner spending between £30 and £60 per month on food, subscription services like Forthglade's offer a practical solution that combines savings with convenience.
Industry Context
The UK pet food market is worth over £3 billion annually, and subscription services are the fastest-growing segment, according to industry analysts. Forthglade's entry into this space is expected to intensify competition among premium brands, as they vie for a share of the increasingly health-conscious pet owner demographic.
Early feedback from subscribers has been positive, with many praising the ease of use and the quality of the food. One customer noted, "I was sceptical at first, but the savings are real, and my dog loves the food. The delivery is always on time, and it's one less thing to worry about."
Forthglade's subscription service is available now, with a 15% discount for new subscribers using the code WELCOME15 at checkout. The brand also offers a 30-day money-back guarantee, ensuring that customers can try the service with confidence.
