Maison Origine Paris, the French perfume house, has introduced a new fragrance that will be available exclusively on Emirates flights. The scent, named 'Origine', is the result of a collaboration between the brand and the Dubai-based airline, and it marks the first time the perfume has been offered to passengers in the sky.
Exclusive Availability on Emirates
The fragrance is now available for purchase in the Emirates duty-free catalogue on board all flights, as well as in the airline's lounges. According to a spokesperson for Maison Origine Paris, the partnership with Emirates was a natural fit, as both brands share a commitment to luxury and innovation. The perfume is described as a 'sensorial journey' that captures the essence of travel and discovery.
Maison Origine Paris is known for its high-end, artisanal fragrances, and the new scent is no exception. It features notes of bergamot, cedarwood, and amber, creating a warm and sophisticated aroma that is both modern and timeless. The perfume is presented in a sleek, minimalist bottle that reflects the brand's aesthetic.
Strategic Move for Brand Exposure
The launch on Emirates is a strategic move for Maison Origine Paris, which is looking to expand its presence in the Middle East and Asia. The airline operates flights to over 150 destinations worldwide, providing significant exposure for the brand. According to the spokesperson, the partnership is expected to boost sales and increase brand awareness among international travelers.
Emirates has a history of collaborating with luxury brands to offer exclusive products to its passengers. The airline's duty-free shopping experience is a key part of its premium service, and the addition of Maison Origine Paris' fragrance is seen as a way to enhance that offering. The new perfume is available in two sizes, 50ml and 100ml, with prices starting at $120.
Implications for the Fragrance Industry
The move highlights a growing trend of fragrance brands partnering with airlines to reach new customers. By offering exclusive products on flights, brands can tap into a captive audience of travelers who are in a spending mindset. This approach also allows brands to control the retail environment and create a sense of exclusivity around their products.
For Maison Origine Paris, the partnership with Emirates is just the beginning. The brand plans to expand its distribution to other airlines and travel retailers in the coming months. According to the spokesperson, the company is also working on developing new fragrances that will be tailored to the travel market, with a focus on scents that are refreshing and uplifting.
The launch of the new fragrance on Emirates is a significant milestone for Maison Origine Paris, and it is likely to be watched closely by other players in the industry. As the travel sector continues to recover, collaborations like this one are expected to become more common, offering new opportunities for both brands and airlines.
