Newcastle marketing technology company PolyBox has secured a new six-figure investment to fuel its expansion and integrate advanced AI into its automated data analysis and reporting platform. The firm, founded in 2022 by Newcastle University graduates Rojin Yarahmadi and Nikolaus Benopoulos, has now raised a total of £1.5 million through investments and grants since its pre-seed stage.
Investment Details and Backers
The latest funding round includes £150,000 from Northstar Ventures via the North East Innovation Fund, supported by the North East Mayoral Strategic Authority led by Mayor Kim McGuinness. An additional £250,000 came from angel investors, and a £300,000 grant was secured from Innovate UK. This follows a previous £300,000 investment from Northstar in 2024, which was part of a £500,000 round backed by the North East Innovation Fund, Creative UK’s North of Tyne Culture and Creative Investment Programme, and angel investors.
Platform Capabilities and AI Integration
PolyBox’s platform enables marketing agencies to consolidate data from multiple sources into a real-time dashboard, generating automated reports that eliminate the manual effort of data collection. The founders state that the platform allows users to move “from in-depth insights to strategic action” quickly. The new funding will focus on embedding AI to automate reporting further and generate critical insights, reducing costs and improving decision-making speed and quality for marketing teams.
Founder and Investor Quotes
Rojin Yarahmadi, co-founder and CEO of PolyBox, said: “With the successful completion of our investment round and the support of the Innovate UK Investor Partnership grant, we’re excited to be entering the next phase of PolyBox’s journey. We’re incredibly grateful to our angel investors and Northstar Ventures for their continued belief in our vision. Their investment has not only supported our growth but has also unlocked the Innovate UK Investor Partnership funding, enabling us to accelerate our roadmap. This next phase will focus on delivering even more advanced analytics and AI-powered insights, helping marketing teams make faster, smarter, and more informed decisions through their reporting.”
Tom O’Neill, investment manager at Northstar Ventures, added: “We’re very pleased to complete our latest investment in PolyBox which will help Rojin and the team to significantly grow the business and build on the solid progress made to date. As AI continues to significantly disrupt the marketing industry, PolyBox’s automated reporting solution saves time and money for busy marketing teams, whilst also supporting clear, strategic decision making. Congratulations to Rojin, Nick and the wider team.”
Impact and Future Plans
The company has raised £1.5m through a combination of investments and grants from Innovate UK, Creative UK, and angel investors. The latest injection will allow PolyBox to accelerate its product roadmap, with a focus on AI-powered analytics to help marketing agencies make faster, smarter decisions. The firm aims to disrupt the marketing industry by reducing the time and effort required for data reporting and analysis.
