Newcastle tech start-up Rightbrain AI has secured a £3 million investment that will enable the company to hire new staff and expand its operations. The firm specializes in helping businesses overcome barriers to adopting artificial intelligence, targeting clients such as marketing agencies, recruiters, and other professional services firms.
Company Background
Rightbrain was co-founded three years ago by Peter Cheyne, a former Bottlepay and Partnerize entrepreneur, and Matt Wells, who played a key role in the internal rollout of GitHub Copilot following Microsoft's acquisition. The Gosforth-based business describes itself as a 'software bridge' that allows clients to access top AI models from providers such as OpenAI, Anthropic, and Google, without the overhead of a full-scale digital transformation.
Addressing AI Challenges
The company suggests that repetitive tasks like researching leads, analyzing customer feedback, and reviewing compliance documents can become faster and more consistent with AI. Rightbrain notes that many companies already use AI tools like Claude and ChatGPT but face challenges around compliance, data security, and integration with existing systems. The firm connects specialists with customers to understand their needs and provides AI capabilities on an 'agents-as-a-service' basis.
Investment Details
The multimillion-pound investment is led by NPIF II – PXN Equity Finance, managed by PXN Ventures as part of the Northern Powerhouse Investment Fund II. Existing investors Salica and NYDIG also participated, alongside four new angel investors. The funds will be used to expand Rightbrain's partner network, allowing technology consultancies and digital agencies to use the platform as white-label AI infrastructure. This means they can build and deploy tailored agents for their clients without developing underlying systems from scratch.
Growth Plans
Rightbrain is also looking to hire new staff to support its growth, both in the UK and internationally. Peter Cheyne, co-founder of Rightbrain AI, commented: 'Businesses are under pressure to adopt AI, but many are finding that the real challenge isn't accessing the technology but actually deploying it safely and effectively. We're helping traditional B2B services evolve into AI-native businesses by embedding agents into their core workflows.'
Andy Barrow, managing director at PXN Ventures, added: 'Pete and Matt have a strong track record of building technology businesses in complex, regulated environments, which is exactly where Rightbrain sits. As companies deploy AI at scale and the AI ecosystem matures, the need to balance robust infrastructure with governance, compliance and operational rigour becomes increasingly more important. We're excited to back Rightbrain as it helps businesses across the UK and beyond unlock the potential of AI.'
