Absoft Completes Brand Integration and Officially Becomes Applexus Limited
Applexus, a global SAP Gold Partner specializing in business consulting and technology services, has announced that its UK subsidiary, Absoft Limited, has been officially renamed Applexus Limited. This name change marks the completion of the brand integration following Applexus's acquisition of Absoft in May 2024. The move unites two highly complementary SAP consulting businesses under a single identity, creating a stronger and more cohesive platform for clients, partners, and employees across the UK, Europe, and globally.
A Natural Progression Following the 2024 Acquisition
Sam Mathew, CEO of Applexus, explained the strategic vision behind the integration. "When we brought Absoft and Applexus together in 2024, we did so with a clear vision: to build a differentiated SAP partner with deep expertise, global reach, and a commitment to innovation," he said. "Over the past two years, we have combined our teams, integrated our service lines, and strengthened our joint capabilities. This name change is the natural next step — it signals to the market that we are one team and one brand."
The name change is purely a legal rebranding, and clients will continue to work with the same trusted team of consultants, project managers, and account directors. Since coming together in May 2024, Applexus and Absoft have operated as one team to build a stronger consulting powerhouse for the UK and European markets.
Combining Decades of Expertise and Global Reach
The two organizations have fully integrated their leadership, delivery, and go-to-market functions, aligning on a single operating model. This combines Absoft's over 30 years of deep SAP expertise in the UK with Applexus's global delivery network and cross-industry experience across retail, manufacturing, oil and gas, consumer goods, and technology.
Keith Davidson, VP and head of UK operations at Applexus Limited (formerly Absoft), highlighted the benefits for clients. "Since becoming part of the Applexus family in 2024, our clients in the UK and Europe have already been benefiting from the combined strengths of both organizations," he said. "This name change simply makes official what has been true in practice — we are one team, operating under one brand, with a shared commitment to delivering exceptional SAP solutions."
Applexus is delivering transformations across SAP, business AI, and data analytics, positioning itself as a leader in the consulting sector. The rebranding reinforces its commitment to innovation and client success in a competitive market.
