In a significant development for the North West's automotive industry, Chinese vehicle manufacturer Chery Commercial Vehicle (CCV) has announced Liverpool as the location for its inaugural European headquarters. This strategic decision is poised to generate numerous high-value employment opportunities and reinforce the region's position at the forefront of Europe's expanding electric vehicle sector.
A Strategic Hub for European Operations
The new headquarters will function as the central command for CCV's activities across Europe, overseeing critical areas such as research, engineering, innovation, and commercial growth directly from Liverpool. The company's launch is expected to create premium jobs in engineering, software development, research and development, and various operational roles.
CCV plans to collaborate closely with Liverpool's established research institutions and innovation hubs, effectively bridging international expertise with local academic strengths. While the precise location of the new facility remains confidential, it joins an existing automotive cluster in the Speke and Halewood districts, home to major companies like Jaguar Land Rover and Ford.
Commitment to Deep Localisation
The company has outlined a strategy of deep localisation within the UK. This approach involves creating substantial research, engineering, talent, and commercial partnerships locally while working integrally with the nation's existing automotive sector. The headquarters is also envisioned as a gateway for future joint ventures and a showcase for cutting-edge energy technology throughout the region.
As one of China's most prominent automotive exporters, CCV is a leader in innovating next-generation commercial vehicles, including electric, hydrogen, and autonomous platforms. Its Future Super Commercial Plan (FSC-P) is central to driving the sector's transition towards electric vehicles.
Political Endorsement and Economic Confidence
Liverpool's political leaders view CCV's investment as a powerful endorsement of the city's growing reputation as a European centre for green mobility, data-driven engineering, and sustainable manufacturing. The announcement was made during a visit to China by Liverpool City Council leader, Councillor Liam Robinson, which coincided with Prime Minister Sir Keir Starmer's diplomatic trip to the country.
Speaking ahead of his journey, Councillor Robinson expressed his enthusiasm, stating, "This is really positive news for the city. From our perspective, to be recognised as the place they want to bring their whole European headquarters to is fantastic." He highlighted Liverpool's existing skilled workforce, strong graduate retention, strategic location with the Port of Liverpool and nearby airports, and its historic connections with China as key factors in securing the investment.
Corporate and Regional Leadership Perspectives
Gong Yueqiong, General Manager of Chery Commercial Vehicle, emphasised the company's long-term commitment, saying, "We are not just bringing products to the UK—we are building a British business." He explained that their 'In UK, For UK, Be UK' strategy reflects a belief that true globalisation stems from deep localisation, aiming to recruit local talent, collaborate with UK institutions, and become a valued contributor to the UK economy.
Steve Rotheram, Mayor of the Liverpool City Region, added, "Chery Commercial Vehicle's landmark decision to base its European HQ in our city region is a fantastic vote of confidence in our advanced manufacturing and green innovation sectors." He confirmed that the Combined Authority worked closely with Liverpool City Council and CCV to facilitate the investment and will continue to support the company's growth plans to ensure lasting benefits for local communities and businesses.
This major investment by Chery Commercial Vehicle marks a pivotal moment for Liverpool, promising to deliver high-quality jobs, foster innovation in green technology, and solidify the North West's status as a leader in the future of sustainable transport.
