An affordable baby formula is set to be axed from supermarket shelves in just a matter of weeks, leaving parents furious. Bonya First Infant Milk, manufactured by Kendamil, will no longer be sold in stores starting July 2026.
Reason for Discontinuation
A statement from the brand cited "relatively low" sales as the reason for the product's removal. It explained: "As it becomes less available in-store, and with more parents choosing Kendamil, we've had to make the difficult decision to focus our production on Kendamil moving forward to ensure families remain fully-stocked." The statement added: "This means Bonya will be discontinued in July 2026, with availability gradually reducing in stores ahead of then."
Parent Reactions
The news has sparked anger among parents who relied on the formula. One mother said: "My little boy thrived on this formula and it was the only one that didn't cause him any issues." Another parent described it as a "life saver" for their family. A third commented: "My girl has been on this since swapping from SMA during the recall. She has been thriving on it and I wish I'd found it sooner."
Government Context
The discontinuation follows the Competition and Markets Authority's (CMA) market study into the UK infant and follow-on formula market. The Labour Party government previously stated: "Government departments across the four UK nations have considered its findings and have worked together on developing this joint response. We are all committed to giving every child the best start in life, and we know that getting the right nutrition at the start is crucial for a baby's healthy growth and development. We are fully committed to supporting breastfeeding, which brings significant benefits for mothers and babies. We also recognise that some families cannot, or choose not, to breastfeed. For families that do not exclusively breastfeed, infant formula is an essential item, and it is vital that they have access to products that are safe, affordable and nutritionally complete."
